Simplify Fundraising: Online Registration & Mobile Bidding

Fundraisers across nonprofit and community benefit sectors are always looking for ways to increase efficiency and gain more time to cultivate the all-important donor relationships. New fundraising technology is proving to be a powerful way to optimize, simplify and streamline fundraising tasks to raise more money and waste less time.

Take advantage of innovations in the fundraising technology space in your next fundraising campaign. Consider implementing online registration and ticketing, as well as mobile bidding into your events-based fundraising tactics.

Event Fundraisers with Online Registration

We’ll start with online registration and ticketing first because, typically, you will need to plan a bit further ahead for this part of your fundraiser given the role that attendance estimates play in event planning. Shockingly, many fundraisers and nonprofits rely on manual or paper ticket sales, forcing them to resort to shuffling tickets just before your fundraising event. This also typically results in added graphic design and printing costs that can easily be eliminated by transitioning to online registration.

Online registration and ticketing platforms allow you to quickly and easily create a custom event page online, describing your fundraiser and what it is supporting. More importantly, your online ticketing page makes ticket purchase extremely convenient for your busy parents. Rather than having to seek out tickets, they can simply navigate to your online registration and ticketing page in order to purchase their tickets. Saving time for your parents means they’re more likely to continue donating throughout your event!

Another huge benefit of online registration and ticketing is that you will collect your guests’ information prior to your event. There are two major advantages here:

First, you’ll be able to offer pre-registration for additional fundraising opportunities at the event. In the next section, we will talk about the benefits of mobile fundraising. In case you do plan on having continued fundraising at your event (donations, silent auctions, raffles, etc.), having your guests pre-register online during ticket purchase will make the process very easy for your guests.

You can reduce lines and wait times and increase engagement and personalization through a single platform, meaning the information will be integrated and will only need to be entered once. This development means a seamless ticket purchase and donation process for your guests, and it means higher proceeds for you!

Second, you’ll acquire easily accessible donor data. A more obvious benefit of online registration during ticket purchase is the value of the data that you will have collected from your guests. Not only will you have their contact information, but most platforms will also allow you to collect custom data that you may find valuable. This data can include:

  • Occupation
  • Age
  • Address
  • Number of children
  • And more!

Having rich data on your attendees will allow you to build an effective communication plan after your event, lasting throughout the year. These power demographic metrics are coveted pieces of information that let you target your audiences more efficiently. With this info in hand, you can use email and social updates to thank your donors, update them on new developments with the school, and develop a stronger relationship with your donors so that they keep coming back each year.

Raise More Money with Mobile Fundraising

Just as online ticketing and registration will help you raise more money leading up to your event, mobile fundraising will help you raise more during your event!

Many seasoned nonprofit event planners know the downfalls of traditional silent auctions and raffles all too well. These disadvantages include paper bid sheets and raffle tickets, little interaction, and long checkout lines. People also are unable to explore the rest of the event experience and engage with more important cause-related elements of your fundraiser.

With mobile fundraising, you can bypass all of these, and provide your audience with a more accessible, easy-to-use, and engaging way to donate! Mobile fundraising options include:

  • Mobile silent auctions
  • Mobile raffles
  • Fund-a-need campaigns
  • Donation pages and text-to-give campaigns

When used effectively, these can add major gains to your yearly proceeds. Some of the major advantages of mobile bidding include:

Accessibility – Because mobile bidding is online, anyone can participate anytime, including those unable to attend your event. Those who support your cause, but may be limited by time, other commitments, or geography can still bid on your silent auction items, buy raffle tickets, or donate to your cause! Additionally, this participation can happen anytime, not only during the hours of your event. With mobile fundraising, you can begin accepting bids and donations prior to your event. This means people can start participating while they are purchasing their tickets online, which allows you to create event-related buzz over a longer period of time.

Engagement – Mobile fundraising is also more engaging and fun. Rather than guests having to write down their bids or keep track of paper raffle tickets, they can simply bid online or via text message, and will receive instant notifications if they’ve been outbid or have won an item. This means your guests do not need to walk back and forth to your item table and can enjoy your actual event. People will love being informed in real time, and this will also result in higher participation and proceeds for your school.

Ease – Finally, mobile fundraising is simply easier. Your volunteers can work with a fully integrated, centralized system that tracks and keeps information in real time. Volunteer managers and donor records teams alike will appreciate this efficient and accurate system.

For event checkout, your guests will instantly be notified when they have won, and can make payment directly from their mobile devices. This easy-payment process means event checkout will be much quicker and easier for your staff – those of you who have managed the checkout table at an event will really appreciate this! It’s a win for donors and fundraisers that enhances the simplicity of the donor experience.


Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He works with administrators, teachers, as well as outside support entities such as PTA’s and PTO’s. Clay is a Senior Consultant at Big Fundraising Ideas.

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FundlyPro and Double the Donation Integration Guide

FundlyPro and Double the Donation Integration Guide

Does your nonprofit use FundlyPro? Do you want to potentially receive twice as many donations during your crowdfunding campaign?

If so, keep reading! FundlyPro has integrated with Double the Donation, the leading matching gift software provider.

This integration enables nonprofits to promote matching gifts to their supporters after a donation has been made.

Let’s run through what the process will look like for your donors.


First, a donor will arrive on your FundlyPro donation page.

FundlyPro and Double the Donation Integration

Once they click on “Donate Now,” the FundlyPro donation page will appear. Donors will input their personal and credit card information.

FundlyPro and Double the Donation Integration

Once the donor clicks “Make Your Donation,” they will see a confirmation page. This is where the donor will be able to use Double the Donation’s matching gift search tool.

FundlyPro and Double the Donation Integration

In this example, our donor works at Bank of America. When they start typing in their employer’s name, they will see matching gift information that is specific to that company.

FundlyPro and Double the Donation Integration

Donors can learn more about their company’s matching gift program including information about:

  • Forms
  • Guidelines
  • Contact information
  • Minimum and maximum match amounts
  • Match ratios
  • Employee eligibility
  • Nonprofit eligibility
  • Deadlines
  • Submission processes
  • And more!

FundlyPro’s integration with Double the Donation makes it easier for your donors to research their employer’s matching gift program and complete the necessary steps to submit match requests.

This means that your nonprofit could potentially raise twice as much during your crowdfunding campaign’s duration!


If you haven’t set up a FundlyPro account yet, you can do so here.

For more information about Double the Donation’s services, click here.

Swimming Pool

12 Refreshing Summer Fundraising Ideas

BONUS: Get 99 refreshing summer fundraising ideas with our free PDF!  Download our resource to print and share with your colleagues.

Let’s be honest, asking people for money is difficult.  Really, really difficult.

What’s even worse?  Asking grumpy people for money.

Donors are much more receptive to asks when they are in good moods. Whodathunkit?

So take advantage of the happiest season of the year — summer!

Summer is a great time to engage with donors. The sun is shining, the weather is good, and daylight lasts forever.

It is a season that beckons people outside, so heed the call. That’s why we’ve complied a list of our favorite summer fundraising ideas:

  1. Launch a crowdfunding campaign
  2. Host a block party
  3. Host a pool party
  4. Organize a water balloon fight
  5. Coordinate a car wash
  6. Host a fish fry or barbecue
  7. Run a walk-a-thon, bike-a-thon, or swim-a-thon
  8. Host a wine tasting
  9. Cater a dinner or host a gala outdoors 
  10. Run a summer golf tournament
  11. Organize an outdoor concert
  12. Coordinate a summer film series

Use these suggestions to capitalize on the summer season and get your community outside and donating!

#1 LAUNCH A CROWDFUNDING CAMPAIGN

While crowdfunding is a popular fundraising idea for any time of the year, it’s especially effective over the summer because you can combine your online fundraiser with a live event such as a walkathon, charity concert, etc.

Additionally, creating a crowdfunding campaign is often free, making it an inexpensive fundraising tool to use during the summer (or any season for that matter).

When setting up your crowdfunding campaign, be sure to include a lot of fun visuals to help encourage your supporters to donate and share your campaign with their peers. Moreover, you’ll also need to draft a killer fundraising description that explains why you’re raising money and what communities or people will benefit from the funds.

After you launch your campaign, spread the word through social media, email, print and e-newsletters, and your local press.

#2 HOST A BLOCK PARTY

A block party is a one-stop shop for summer fun.  The endless summer nights provide the perfect backdrop for a community gathering that benefits your cause!

Block Parties are what you make them so the vibe and atmosphere will be up to you.

Consider organizing some extra fundraising events to incorporate into the block party and maximize your donations.

I would suggest getting some competition brewing with a watermelon eating contest and a cook-off.

Watermelon is the perfect summer fruit, refreshing and healthy.  Donors won’t feel guilty about stuffing their faces with watermelon.

Watermelons

Messy enough to provide a visual badge of honor for those who compete, your contest will be a highlight of the block party.

For those who find the competitive eating world unappealing give them the option of competitive cooking.  A cook-off is a great complement to any block party.

Pick a summer classic, like apple pies, burgers, or chili, and get people cooking!

You can have party guests vote using a secret ballot or appoint a judging panel.  Just have fun with it!

Look into getting a local chef or cooking supply shop to donate cooking lessons or a gift card to the winner.

Keep the party going late into the night and let your cause reap the financial rewards.

#3 HOST A POOL PARTY

Is a block party not cool enough for you in those hot summer months?  Make it a pool party instead.  Problem solved!

Pool parties are pretty straight forward.  Have pool?  Will party.

Just make sure you have your safety bases covered with licensed lifeguards.

Your pool party can be as extravagant as your heart desires.  Set up carnival like games near the pool.  Have a party-wide round of Marco Polo.  Sell snacks from a concessions stand.

#4 ORGANIZE A WATER BALLOON FIGHT

Kids will join in for the fun of it and adults will join in for the nostalgia-fun of it.  Establish a designated fight-zone, register competitors, and sell water balloons.

You could even make it a tournament with teams competing for a coveted prize…glory!

#5 COORDINATE A CAR WASH

Car washes are a fundraising standby for a reason.  They’re a great way to raise money with little event cost.

They are also an excellent opportunity to expand awareness of your organization.

Make sure your car wash has plenty of signage stating what the proceeds are going towards.  You might even want to print off some flyers or brochures to give those who participate additional info on your cause.

#6 HOST A FISH FRY OR BARBECUE

BBQ Hamburgers

For this event you’ll have a crew of volunteers and staff manning the grill or fryers.  Set up a method of ordering (online, via the phone, in person) and provide made-to-order food.

Your establishment can be take-out style or you can set up some outdoor seating.

Get kitschy if you go the eat-in route, and don’t forget the quintessential summer items like picnic tablecloths and funky plates.

#7 RUN A WALK-A-THON, BIKE-A-THON, OR SWIM-A-THON

Pick whichever of the three you think your community will be most interested and you’ll be off to the races.

Charge a small registration fee and have your participants gather sponsorships for distance walked, biked, or swam.

#8 HOST A WINE TASTING

Find an outdoor venue, get wine donated from local shops, and invite your supporters who are 21+ to pay a minor fee to participate.

People will jump at the chance to sample wine while feeling charitable.

#9 CATER A DINER OR HOST A GALA OUTDOORS

Take advantage of the beautiful weather and bring your higher-end events outside.  For example, you could host a garden ball at your community’s botanical gardens.

#10 RUN A SUMMER GOLF TOURNAMENT

Golf Cart

Golf tournaments can be very lucrative.  Partner with a local golf course and solicit your corporate sponsors and donors to buy spots in the tournament.  Make a whole day of it!  Start with breakfast and finish with a dinner and silent auction.

#11 ORGANIZE AN OUTDOOR CONCERT

Outdoor concerts are summer staples.  It doesn’t matter who the main attraction is, whether its Beyoncé or your cousin Al’s neighborhood band.

A benefit concert is all about having fun and raising money.

#12 COORDINATE A SUMMER FILM SERIES

Reserve a venue, like a park space, for 4 or 5 separate nights.  Then pick out a movie for each reserved day that an entire family can enjoy.

Title your series, something like “June Movie Mondays,” and start rolling.

Make sure to advertise and let people know what the ticket sales are accomplishing.  You could even sell theater concessions to create an authentic movie-going experience.


For more great information, check out our list of summer camp fundraising ideas! 

Once you’ve executed a great summer fundraiser, make sure your organization is fully prepared to keep those hard earned donors.

Click here to learn more about donor retention.

And click here to learn more about donor segmentation.

Donors have more time and energy to get involved in their communities during their summers.  Cement your nonprofit’s community presence by making a big fundraising push this summer. Go forth and conquer the season!

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