If you’re about to launch a crowdfunding campaign (or you’re in the middle of running one right now), you might be wondering how you can raise more money more quickly.
This urgency can be multiplied if you’re using an “All-or-Nothing” (AoN) platform that only lets you keep your funds if you reach your fundraising goal.
Luckily, we’ve got some of the best crowdfunding tips that can help you raise more money and awareness for your cause, project, or event.
- Research and Prepare
- Ask for Donations Early
- Ask the Right People for Donations
- Be Specific About What the Money’s Going Toward
- Offer Incentives (When You Can)
- Write Compelling Copy When You Share Your Crowdfunding Page
- Update Your Crowdfunding Page
How you implement these crowdfunding tips will likely depend on the type of campaign you’re running and the platform you’re using. Adjust and tweak them as necessary.
Let’s get started!
Crowdfunding Tip #1: Research and Prepare
This particular piece of advice won’t work for campaigns where there is an emergency need or a very close deadline, but if you have the time to plan for your crowdfunding campaign, you definitely should.
The most successful crowdfunding campaign organizers take an average of 11 days to research and prepare for their campaign’s launch. You may find that you need more or less time depending on your campaign type and fundraising needs.
Researching and preparing includes:
- Checking out the top fundraising advice the web has to offer.
- Choosing an awesome crowdfunding platform.
- Taking a look at other successful campaigns to get an idea of what they did right.
- Learning more about how to ask for donations.
- Deciding whether or not you should host an event to go with your campaign.
- Looking for more fundraising ideas.
These resources are a great place to start, but there are many, many more helpful articles, videos, and tips out there.
By knowing as much as you can about crowdfunding before you launch your campaign, you set yourself up for amazing fundraising success. Plus, you’ll be able to coach friends and family members who start their own crowdfunding campaigns in the future.
Crowdfunding Tip #2: Ask for Donations Early
Many crowdfunding campaign organizers make the mistake of setting up a campaign page and assuming that people will find it.
There are nearly 200 different crowdfunding platforms in the U.S. alone. The chances that someone will stumble across your crowdfunding campaign and feel compelled to donate to a complete stranger are extremely low.
But all is not lost! By promoting your campaign on the same day you set it up, you can position yourself for crowdfunding success.
In fact, nearly half of successful campaigns’ funds are raised in the first and last 3 days of the campaign’s duration.
This means that you have a short window to get the word out and ask your friends, family members, and community members for donations.
Nearly every crowdfunding platform has built-in sharing mechanisms that allow you to spread the word about your campaign via email, Facebook, Twitter, and other social media platforms.
The earlier you promote your crowdfunding campaign, the more likely it is that you’ll reach (or even exceed!) your fundraising goal. Use the social sharing tools that come with your crowdfunding platform to reach out to friends and family members with the click of a button.
Crowdfunding Tip #3: Ask the Right People for Donations
You know your network best, and you can likely tell if someone would be receptive to giving to your crowdfunding campaign.
For instance, someone who has lost a loved one to cancer will probably want to contribute to a crowdfunding campaign that’s raising money for cancer research.
Similarly, if you’re running a crowdfunding campaign for a certain politician, you probably aren’t likely to receive any donations from friends and family members who belong to a different political party or who have dissimilar political ideals.
Both situations are to be expected when raising money.
Not everyone is going to be as enthusiastic about your cause or project as you are. And that’s okay.
But if you want to make the most of your time and energy (and increase the chances of your crowdfunding campaign’s success), you shouldn’t reach out to people who aren’t likely to contribute to your campaign.
By asking the right people for donations, you can establish a strong and supportive donor base. Some of these people might even give more than once! This strategy is much more effective than making a mass appeal to every single person you know.
Crowdfunding Tip #4: Be Specific About What the Money’s Going Toward
Very few supporters will want to give to a vague crowdfunding campaign that doesn’t even hint at where the funds will go.
The more specific you can be when talking about how donations will be used, the better!
If you can, try to separate donations out into giving levels that delineate exactly what each amount will help you accomplish. Being clear about where you’ll allocate the funds you raise establishes transparency with your donors, making it more likely that they’ll trust you and give to the campaign.
For example, you could do what the Austin Habitat for Humanity’s crowdfunding campaign did.
This campaign was raising money to build homes in Austin. The organizer decided to break out the giving levels by what the organization would be able to purchase with each gift amount.
Because of this structure, donors were able to see that a $75 donation would buy a kitchen sink while a $200 donation could buy a bath or shower.
Breaking out giving levels and telling supporters what their funds will go toward can make donors feel more comfortable about giving to your campaign. They can feel confident knowing that their gift will go toward something meaningful or productive instead of wondering how their money will be used.
Crowdfunding Tip #5: Offer Incentives (When You Can)
Incentives are great perks for donors, but they really only work for certain types of campaigns.
For example, if you’re trying to raise money to pay for funeral or memorial costs, you probably don’t have the time or energy to create incentives for donors to receive after they give a certain amount.
But crowdfunding campaigns for creative projects, trips and adventures, and even weddings and honeymoons can be the perfect opportunity to offer incentives to your donors for giving to your project or event.
The types of incentives or products that you offer typically depend on what you’re raising money for. We’ve seen campaigns offer incentives such as:
- Caps and hats
- Homemade baked goods
- Handmade crafts
- High-fives and hugs
- Coaching sessions
- Media shout-outs
- Free tickets to a show, concert, or game
Of course, these are just a few examples. You can choose to offer whatever kind of incentives you want, as long as they make sense with your crowdfunding campaign.
Offering incentives not only gives your donors something to remember your campaign by, it also encourages them to give even more!
If you have different giving tiers that correspond to different perks or incentives, people are likely to choose a higher giving level or at least a level that has a perk that they’ll enjoy.
Offering incentives is a great way to connect donors to your cause and give them a way to remember your campaign. It also gives your fundraising efforts a boost. Just make sure that you choose incentives and perks that donors will actually be interested in!
Crowdfunding Tip #6: Write Compelling Copy When You Share Your Crowdfunding Page
Most crowdfunding platforms will generate a general sentence or two that goes along with your campaign’s URL whenever you share it via email or social media.
While this feature is convenient for quickly sending out campaign promotions, it creates a cookie-cutter experience for your followers and supporters.
If your campaign promotions sound like everyone else’s, then there’s nothing to distinguish your crowdfunding campaign from the dozens of others that are likely floating through your friends’ and family members’ social media feeds.
Instead, modify that general copy to fit your crowdfunding campaign.
- Tell your story (but keep it short!).
- Let donors know what the funds will go toward.
- Give an example of your past accomplishments.
- Talk about how much you’ve raised and how much more you need.
- And more!
However you choose to personalize your communications, make sure that you keep them short. It shouldn’t take your supporters 15 minutes to figure out that you’re asking for donations. The purpose of the email, Facebook post, tweet, or other promotion should be immediately clear.
Personalize your communications and promotions to help your crowdfunding campaign stand out from the rest! Use your posts and emails to tell your story and persuade your friends, family members, and followers to give to your campaign.
Crowdfunding Tip #7: Update Your Crowdfunding Page
A crowdfunding campaign is an ongoing fundraiser. Unlike a fundraising event (which is typically a one-day affair), a crowdfunding campaign can last weeks and even months and requires maintenance on your part.
Updating your crowdfunding page is important for a couple of reasons:
- An updated campaign page, complete with new photos and written updates, looks more appealing than one that hasn’t changed since the day it was set up. It shows that you’re invested in your campaign (and that you want others to be invested, as well!).
- When you update your crowdfunding campaign page, you keep your donors in the loop. People who have given — or who are considering giving — to your campaign want to know the progress of your project or event. When you post updates and keep your crowdfunding campaign page looking fresh, you can give your supporters an idea of what their donations have gone (or will go!) toward.
Of course, you’ll want to write and post updates that your supporters will actually want to read. Keep your posts short and engaging, and include images or videos when/if you can.
Including updates about your crowdfunding campaign can help boost your fundraiser’s success. Add media to keep your supporters in the loop about your progress!
Well, there you have it: the top seven crowdfunding tips that will help you raise more money for your project, event, or cause. Make sure to share this post with your friends and family members so that they can make the most of their crowdfunding campaigns, too!