Give Some Background Information
Not everyone will be familiar with the cause or nonprofit that you’re running, walking, or cycling in support of. It helps to offer a little context to give your readers an idea of what they’d be supporting with their donations.
Let Readers Know How Much You’ve Already Raised
People are more likely to give to campaigns that already have supporters and donations. Within your letter, let your readers know how much money you’ve raised to give them an idea of how many supporters you have.
Invite Readers to the Event
Your recipients might be equally as interested in participating in the fundraising event as you are. And even if they aren’t, you can invite them to attend and encourage you and the other participants as you run, walk, or cycle past them.
Include the URL of the Event’s Online Storefront
Many walkathons, marathons, and other fundraising events have an online store where participants and donors can buy t-shirts, sweatshirts, water bottles, and other merchandise. Make sure that you include the URL to this storefront in your letter, so your recipients can support your cause even more!