Peer-to-peer fundraising, also known as P2P fundraising and social fundraising, is a way for nonprofits to raise more money and expand their donor base at a relatively low cost. Peer-to-peer fundraising relies on the fundraising efforts of the nonprofit’s existing donors. These supporters reach out to their networks via social media and email and encourage them to give to the nonprofit’s cause via an online donation page.
How Does Peer-to-Peer Fundraising Work?
Four Major Benefits of Peer-to-Peer Fundraising for Nonprofits
Four Benefits of Peer-to-Peer Fundraising for Individuals
Events that Your Nonprofit Can Pair With a Peer-to-Peer Fundraising Campaign
Peer-to-Peer Fundraising Statistics
Peer-to-Peer Fundraising Tips and Best Practices
Expert Peer-to-Peer Fundraising Advice
Fully funding your campaign requires calling current donors to ask them for support, holding meetings with donors to ask them to help you raise money for the campaign, and perhaps even holding small events, depending on the size of your goals.
Survey some of your most active supporters and ask them if they would be interested in fundraising for your organization. You can send them an online survey through email or pass out a quick questionnaire at one of your fundraising events. Just make sure that you’ll have a base of quality fundraisers on your side who can realistically achieve your goals.
Enabling your supporters to help you in a way that doesn’t involve giving you money is a great way to engage them and build their loyalty over time.
Heavy social media users are more likely to be new donors to a charity after encountering them on social media channels.