The emotional image of Angie is a powerful one, since it is focused on just her face and shows some of the hair loss that was a result of her treatments. The image tugs on donors’ heartstrings and reminds them of why they should donate.
20 Successful Crowdfunding Campaigns Examples
1. Crowdfunding Campaigns for Medical Expenses: “Angie’s Battle”
Many individuals need some financial help when they get sick, have a surgical operation, or are caring for an ill loved one. During such difficult times, online fundraising pages can be a huge help in getting individuals and families much needed funding.
This particular crowdfunding campaign was set up to help Angie Reynolds pay for her cancer treatments.
Some key highlights from this crowdfunding campaign include:
2. Crowdfunding Campaigns for Medical Expenses: “The John Anthony West Project”
This crowdfunding campaign was created to help cover medical expenses for the Emmy-award winning Egyptologist, John Anthony West.
With crowdfunding updates and frequent social media posts, the campaign creator keeps supporters in the loop on John Anthony West’s health and how much money they have left to raise.
Here are a few standout features:
3. Crowdfunding Campaigns for Educational Costs: “A Handful of Keys”
Some individuals and schools need help raising money for educational purposes. Whether they’re trying to cover tuition, go on a field trip, or build a new science wing, fundraisers that are looking for money for their projects and causes can use crowdfunding to raise funds and awareness!
“A Handful of Keys” was a crowdfunding campaign set up by Coloma Music Arts organization to raise money for a baby grand piano to go in their new auditorium.
Some standout features of this crowdfunding campaign include:
4. Crowdfunding Campaigns for Educational Costs: “Robin Hood NYC Marathon”
Robin Hood is a nonprofit organization that focuses on funding and creating programs for schools in NYC. The crowdfunding campaign was created to help them raise money for their team of runners in the NYC Marathon.
The organization uses captivating images and video to help explain their fundraiser in more detail.
Important features of this crowdfunding campaign effort include:
5. Crowdfunding Campaigns for Funeral Costs: “Lucy Boettcher & Family”
Grieving for a family member or friend that has passed away is heartbreaking as it is, but add in the often thousands of dollars associated with funeral, burial, and memorial costs, and the event can turn into an emotional and financial crisis.
Many people turn to crowdfunding to help pay for these costs and support the surviving family members of a loved one who has passed away.This particular crowdfunding campaign was started to honor Lucy Boettcher, a young lady who tragically died in a car accident.
This crowdfunding campaign successfully raised money for her surviving family members thanks to:
6. Crowdfunding Campaigns for Memorial Funds: “The Riley Sandler Memorial Foundation”
It’s quite common for families to choose to honor a lost loved one with a memorial fund or memorial foundation. That’s exactly what Riley Sandler’s parents did after her sudden and tragic passing.
They decided to dedicate their foundation to spreading and instilling kindness among elementary-aged children, in honor of their daughter’s caring and joyous outlook. The Sandlers ran an amazing campaign and were able to raise over $2,000,000 in honor of their daughter and her memorial foundation.
Here’s what they did so well in their crowdfunding campaign:
7. Crowdfunding Campaigns for Nonprofit Causes: “Project Epic”
Many nonprofits (especially smaller, more localized organizations) turn to crowdfunding to supplement their fundraising efforts. They use crowdfunding platforms, (like Fundly’s!) to raise money and awareness for events, projects, and general operational costs.
This particular crowdfunding campaign was started by EPIC, an organization that seeks to provide assistance and information to the homeless population in their area.
Some standout features of this nonprofit crowdfunding campaign include:
8. Crowdfunding Campaigns for Nonprofit Causes: “Habitat for Humanity Global Village”
While crowdfunding has proven to be a great option for smaller organizations, like Project Epic, it can also be incredibly lucrative for some of the largest nonprofits around, like Habitat for Humanity.
Habitat for Humanity runs a crowdfunding campaign for their Global Village program. The goal of the campaign is to help expand their international volunteer program so that they can build homes (and hope) for families across the world. And with a lot of time left, they are about 75% of the way to their goal.
Some of the most successful features of the campaign include:
9. Crowdfunding Campaigns for Nonprofit Causes: “Save the Children East Africa”
The Save the Children East Africa campaign was created on FundRazr to help feed hungry children in East Africa. The campaign opens with a heartwarming video about how its organizer was motivated to create this page to help inspire others to support children in East Africa.
During its run, the campaign not only reached its goal but actually exceeded it with a total of over 22,000 people donating.
Here are some of the campaign highlights:
10. Crowdfunding Campaigns for Nonprofit Causes: “Team Red Cross”
The Team Red Cross fundraiser was created to raise funds for the Boston Marathon. With over 60 members running in the Boston Marathon, the money raised is dedicated to going towards helping people during their greatest time of need.
The campaign has a peer-to-peer fundraising element to it, where individual runners can obtain sponsorships for the run. Supporters have the option to donate to an individual runner or to the entire team.
Here are some areas to note:
11. Crowdfunding Campaigns for Nonprofit Causes: “Conserve the Largest Niobara Chalk Formation in Kansas”
Just after The Nature Conservancy acquired the largest Niobara chalk formation in western Kansas, they created this crowdfunding campaign to raise money to complete the purchase and other expansions on the preserve.
Striking images of the land and the animals that live there help attract donors to the page and show them why this fundraiser benefits the environment.
Here are a few strengths of the campaign:
12. Crowdfunding Campaigns for Military- and Veteran-Related Causes: “Pizza for Heroes”
Many people choose to raise money for the brave men and women who fight for our country. An easy way to raise money for military- or veteran-related causes is to set up a crowdfunding campaign and ask for donations from your friends and family members.
This crowdfunding campaign, “Pizza for Heroes,” was started to raise money for the Wounded Warriors Project and the Fisher House Foundations.
Why did this fundraiser exceed its goal? Well, it was successful in part thanks to:
13. Crowdfunding Campaigns for Pets and Animals: “Help Piper See Again”
Our furry, four-legged friends sometimes get sick and need to undergo expensive surgery. Other times, someone might need to cover the costs associated with adopting a service animal or pet. And sometimes, you just want to help out your worthy, local animal shelter. Whatever the case is, you can use crowdfunding to pay for the expenses that come with caring for an animal in need.
To get started, follow the lead of campaigns that have come before you. For example, do what Piper the puppy’s owner did. She set up a crowdfunding campaign to pay for Piper’s eye surgery, and her friends and family members all contributed to help.
There are a couple of great things about this campaign:
14. Crowdfunding Campaigns for Politics and Public Office: “Vote Joe August 5th”
Running for political office can get expensive. Whether you’re campaigning to be mayor of your town or represent your state in Congress, you need money to fund your campaign events and endeavors. And crowdfunding can be a great way to raise money and get your name out into the community.
That’s what Joe McHugh did! His campaign started a crowdfunding page to raise money for his congressional race.
Two features that we like about this campaign include:
15. Crowdfunding Campaigns for Religious Causes: “Floor Us!”
Many churches and religious organizations turn to crowdfunding to supplement the money that they raise during services through tithes and offerings, especially if they’re undertaking a particularly large project or event.
For instance, the Kunzang Palchen Ling Tibetan Buddhist Center started a crowdfunding campaign to help pay for flooring materials for two floors in their building
There are two standout features of this campaign:
16. Crowdfunding Campaigns for Sports and Teams: “Foresthill Wildfires Football”
Sports teams and organizations often have a multitude of costs to cover. Whether it’s new uniforms or equipment, conference or tournament fees, or travel costs, being part of a team isn’t cheap! That’s why so many sports teams turn to crowdfunding to help pay for these expenses.
And the great part about fundraising as a sports team is that you already have a built-in network of potential donors — your fans!
The Foresthill Wildfires football team started a crowdfunding campaign to fund their season, pay for new equipment, and provide transportation to and from games.
The best features of this campaign include:
17. Crowdfunding Campaigns for Trips and Adventures: “Send Autumn to D.C.”
Between plane tickets, accommodations, and other expenses, traveling can cost you a pretty penny. But individuals can use crowdfunding campaigns to help pay for their trips and adventures by asking their friends and family members for donations.
That’s what Autumn did! This little girl and her mom started a crowdfunding campaign to pay for Autumn’s school trip to Washington, D.C.
Let’s examine why this campaign was successful:
18. Crowdfunding Campaigns for Creative Projects: “The American Gut”
The American Gut is a crowdfunding project dedicated to helping support the Human Microbiome Project. According to the campaign page, it’s the “World’s largest open-source science project to understand the microbial diversity of the the Human Gut.”
Supporters not only donate to fund the cause, but they actually become part of the study. They receive a home-sampling kit and doubly help the study.
See why this campaign has exceeded its goals:
19. Crowdfunding Campaigns for Kids and Families: “A Ray of Hope”
The crowdfunding campaign A Ray of Hope was created by Lee Morgan to build an educational therapy center for special needs children in Tiruvannamalai, India.
The campaign does a fantastic job of showing supporters why this center is so important. Through multiple images and crowdfunding updates, Lee shows what the center will look like and how much happier the children are with care and treatment.
Check out how this campaign has done so well:
20. Crowdfunding Campaigns for Kids and Families: “Wenonah Gives”
As a part of their 20-year anniversary, The Wenonah Camp created a Fundly campaign to raise funds to enlarge their dining hall.
This campaign uses a lot of crowdfunding best practices, allowing the Wenonah Camp to march toward reaching its fundraising goal.
Learn what this crowdfunding campaign has done so well:
How to Ask for Donations
When it comes to crowdfunding, nothing is more important that asking for donations. Learn the best strategies to use when asking and secure the funds you need in no time.
Guide to Crowdfunding
If you want to learn more about crowdfunding or how you can set up your own campaign, check out this beginner’s guide to crowdfunding for the complete rundown.
99+ Fundraising Ideas
Looking for more fundraising ideas? View our comprehensive list of ideas to learn how you can raise funds with crowdfunding and other fundraisers starting today!