Use the Donor’s Preferred Name
If your donor’s name is William, but you know that he prefers “Bill,” use Bill in your greeting. Using a donor’s preferred name establishes trust right off the bat. And never start a letter with “Dear Donor.”
Focus on the Donor
Fundraising letters are not the time to brag about your nonprofit. They’re meant to show donors how they can get involved and help your organization achieve your mission and goals. Make it about your donors!
Sign the Letter
Have a leader in your organization sign the letter to connect with more donors. This may seem like a minor point, but it’s critically important for making your letters personalized and genuine.
Offer Other Engagement Opportunities
If you just ask for money, your nonprofit might come across as greedy and impersonal. Instead of just making a fundraising appeal, offer your recipients other ways to get involved, such as volunteer opportunities or other events.