If you’ve recently started a crowdfunding campaign, you might be wondering how you should go about sharing your campaign on social media.
Whether you’re constantly posting on Facebook, tweeting every day, or taking pictures with Instagram, you likely have some kind of social media presence that can be used to promote your crowdfunding campaign and help you raise more money.
This article will take you through three different crowdfunding social media templates for Facebook, Twitter, and Instagram. Each one will include a real life example as well as actionable tips that can help you create the perfect social media post to promote your crowdfunding campaign!
1. Crowdfunding Social Media Templates for Facebook
Facebook is the current social media giant. At over a billion users, there is no shortage of people who you could promote your crowdfunding campaign to.
Essentials for a great Facebook post
- An image or graphic that represents your cause or fundraiser.
- The link to your crowdfunding campaign page.
- A hashtag (if you’re using one).
- Brief copy that explains why you’re asking for donations.
Your Facebook Template
“I’m raising money for [insert cause, project, or event]. I’ve raised [amount] so far, but I still need [amount] to completely reach my goal! Would you consider making a donation (even small gifts help!) to assist me in my fundraising efforts?
Please feel free to share this post and encourage your own friends to give to my [cause, project, or event].
Thank you in advance for your generosity! [insert relevant #hashtag, URL, and photo]”
Here’s an example that an organization, Giraffe Laugh, posted to their Facebook wall.
While this post is short and sweet, it has a few great elements:
- The image is striking and connects back to the copy. The poster took a picture of an empty table and asked Facebook friends and followers to “Help us fill this table…” This helps to emotionally tie the reader to the campaign and encourages them to make a donation.
- They’ve used three different hashtags. The #Fundly hashtag will help the post show up in searches for “Fundly,” and the other hashtags can be used by donors and supporters to show their passion for the fundraiser. Of course, any more than 4 hashtags on Facebook can look like a lot, so remember to not overdo it.
- They’ve mentioned the duration of the campaign. Stating that the campaign is only on “day 2” encourages donors to jump on the bandwagon early. Giving supporters an idea of how long you’ve been fundraising or how much you’ve raised gives them context for your campaign and encourages them to make a donation.
➡ Main Takeaway: Facebook is one of the best social media outlets for promoting your crowdfunding campaign. Use the template and example that we’ve provided to make the most of your Facebook posts and raise more money!
2. Crowdfunding Social Media Templates for Twitter
Twitter is another popular option for people who want to spread the word about their crowdfunding campaign. Hashtags, mentions, replies, and retweets can all contribute to more individuals seeing and clicking on the link to your campaign page (and hopefully donating!).
Essentials for a great tweet
- An image or graphic that represents your cause or project.
- A brief description of your fundraiser (under 140 characters).
- A relevant hashtag.
- A mention of the organization you’re raising money for (when applicable).
- The shortened URL to your crowdfunding page.
Your Twitter Template
“Help me raise money for [cause, project, or event]! I only need [amount] to reach my goal. Make a difference! [insert relevant #hashtag, shortened URL, and photo]
Since you only have a limited number of characters to get your message across, your tweets must be action-based and impactful. Use verbs that will spur people to action.
Check out this example of a great tweet that promotes a crowdfunding campaign.
— Ms. Mia Jane (@Ms_Mia_Jane) October 20, 2016
Let’s examine what makes this tweet effective:
- The organizer has used multiple action verbs. Having words like “donate” and “act” in single, commanding sentences makes this tweet stand out and grab followers’ attention.
- The organizer has posted the shortened URL. Regular URLs can be lengthy, but if you shorten your URL (using a tool like this one), you can fit more characters into your crowdfunding tweet.
- The organizer has mentioned the crowdfunding platform and included a hashtag. While you may want to create your own unique hashtag for your promotional tweets, you should still tag the platform you’re using and the organization you’re raising money for (when applicable). This allows your post to be picked up by more people who might never have found your tweet otherwise.
➡ Main Takeaway: Your tweets must be to the point and pack a punch. Use our crowdfunding social media template for Twitter and reference the example we highlighted when you write your own tweets.
3. Crowdfunding Social Media Templates for Instagram
Instagram is gaining in popularity, but it is still primarily used by people under 35. If you’re asking people who are in that demographic for donations for your crowdfunding campaign, you’ll need to craft the perfect post.
Essentials for a great Instagram post
- A professional looking photo(s).
- A brief but detailed description.
- A reference of the URL (links can only be placed in Instagram bios, not in individual posts).
- A relevant hashtag (when applicable).
Your Instagram Template
“I’m raising money for [cause, project, or event], and I need your help! Even a small donation would assist me in reaching my goal of [amount]. With a donation of [amount], you’ll be able to [offer tangible way that a donation could help]. Read more about my campaign and make a donation by clicking the link in my profile! [insert relevant #hashtag]
Unfortunately, if you place a link in the description of your Instagram photos, your followers won’t be able to click on it. Make sure you include the link in your bio so that supporters have access to your campaign!
Check out this example of an awesome Instagram post that promotes a crowdfunding campaign.
Why is this Instagram post so great? Let’s break it down:
- The organizer has created and used hashtags. The #fundly hashtag allows others to find the campaign easily. His unique hashtag, #teamampari, allows him to group his own posts and inspire others to tag their own posts with the hashtag.
- There is a brief yet detailed description. The organizer didn’t need to go too far in depth with his image description. He simply listed out the reason he’s raising money and described how amazing his mother is.
- The organizer used inspirational photos. If you’re raising money for a cause that isn’t quite so cheerful (like this organizer is), it can help to post photos that take supporters back to a happier time. This organizer chose to use photos of his mom smiling, walking a dog, and hanging out with her family members.
➡ Main Takeaway: Instagram can be a great platform to use to promote your crowdfunding campaign; you just have to know how to make the most of it! Post inspirational photos and add the link to your crowdfunding to your Instagram bio to raise more money and awareness.
Hopefully these crowdfunding social media templates have helped you get a better idea of how to promote your fundraiser on Facebook, Twitter, and Instagram. You don’t necessarily have to post on every single site; instead, find a platform that works for you and your supporters!
For more crowdfunding tips, check out these helpful resources:
- The Ultimate Guide to Crowdfunding. Want to learn more about crowdfunding? Our awesome crowdfunding guide has all the information you need to start a campaign!
- How to Write Crowdfunding Updates. Sending donors updates on your campaign’s progress is important for two reasons: it helps with donor stewardship and encourages donors to give. Get 5 tips for how to improve your crowdfunding updates.
- How to Shoot and Upload Amazing Crowdfunding Photos. As you can see from the examples above, images add value to your message and attract potential donors. Learn how to include crowdfunding photos in your social media posts.