These are five reasons why you should incorporate direct mail in your overall strategy.

5 Reasons to Incorporate Direct Mail in Your Strategy

Direct mail is the backbone of many nonprofit fundraising strategies. Over 90% of direct response revenue to nonprofits comes from direct mail. Even if your organization is using other channels already, a multi-channel approach is the most effective way to bring in revenue for your organization and maximize your ability to do what you do best – serve your cause.

But maybe you’ve been told that direct mail is a dying strategy and you’re not sure whether you want to invest your fundraising dollars that way. If you’re looking to get started with a fundraising campaign and want to learn the best ways to ask for donations, here are four key reasons why direct mail is the answer.

1. Increasing response rates

Direct mail has the highest response rate of any fundraising channel; in fact, response rates to direct mail can be 10x higher than other channels such as email or social media ads. While direct mail also costs more to send, these higher response rates make direct mail an attractive way to keep high-value donors active with your organization and engaged with your cause.

Higher response rates also mean that more fundraising revenue is coming to your organization. More money means more capabilities for your organization and a greater reach for your cause.

2. Keeping your organization top-of-mind

Direct mail is also the most memorable channel for recipients. Even in cases where the recipient isn’t sending a donation back, keeping your organization in the mind of the donor makes them more likely to give in the future.

Sending out direct mail appeals regularly keeps your cause in the eyes, minds, and hearts of your donors. For more information, see GivingMail’s guide to direct mail for nonprofits to understand just how powerful direct mail can be.

3. Allowing for a personal touch

Direct Mail continues to feel more personal, helping it create a deeper connection between your donors and your organization. People like seeing their names referenced in communications and relate best when they are directly addressed. This gives direct mail the advantage of being the most opened, most responded to, and most relatable type of appeal you can send to your donor.

Personalization is also key to maximizing the value of direct mail appeals. Now, personalization is more a necessity than an option if you want to get the greatest connection and greatest response to your fundraising campaigns. Personalization is just one of many best practices for a fundraising letter.

4. Targeting older audiences

While direct mail remains a top-performing channel for all age groups for marketing and fundraising purposes, it’s especially useful in targeting older demographics. Older audiences have even higher affinities for direct mail, and the gap between responsiveness between channels grows with age.

Direct mail fundraising appeals that apply best practices are the single best way to drive revenue for your organization. You’ll want to make sure that your appeals are written in a way that appeals to all your demographics, or that you are segmenting your audiences and sending tailored appeals, to ensure that your results are maximized.

5. Pairing well with online campaigns

While direct mail fundraising can function as a standalone campaign, it’s important to point out that it can also work very well as an additional touchpoint for tons of other types of fundraisers.

For example, imagine you’re hosting a crowdfunding campaign. You’ve created your online campaign on a top crowdfunding website and now you’re ready to start promoting it and watch those donations pour in. You appreciate the flexibility and convenience of an online fundraiser (and a crowdfunding one in particular), but you’re looking for a way to bring your campaign even further.

That’s where direct mail comes in handy! By sending out direct mail appeals to your top supporters, you can encourage them to check out your crowdfunding campaign and make a virtual contribution.

Consider integrating your direct mail outreach with your online fundraising efforts.

To make the conversion process even easier for your direct mail recipients, be sure to include the URL for your online campaign (or perhaps even a QR code!). That way, readers will know exactly how to respond and support your fundraising efforts.


Direct mail has many purposes in a nonprofits’ strategy. If you neglect this critical fundraising channel, you never know how much potential revenue you might be giving up!

Author Bio

This guest post was contributed by GivingMail.

Grant Cobb is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at GivingMail, he is a huge proponent of data-driven decision making and the push to bring high-level analytics and fundraising to all.

Check out these amazing and successful crowdfunding campaigns.

Campaigns Suspended, Removed, or Unable to be Found

Why might a campaign be suspended, removed, or unable to be found?

Fundly often receives questions about decisions to suspend (and in some cases, re-activate) campaigns of an inflammatory nature. While extremely rare, there may be situations where a campaign violates our Terms of Use:

  • Fundly does not condone obscene, offensive, or indecent content or images on its sites or services. This includes cursing, name-calling, or making defamatory, threatening, or inflammatory remarks.
  • Fundly does not endorse the ideas or opinions of any one campaign. While many campaigns may be controversial, it is our policy to allow any campaigns that do not violate our terms of use.
  • Fundly does not allow users to post links to campaigns on competitors’ websites.
  • It is at Fundly’s sole discretion to decide whether or not a campaign meets our standards.

Campaigns may also be suspended or reviewed if they are suspected to be fraudulent or illegal in nature (for example, campaigns that were not approved by the person or family they claim to be fundraising for). Campaigns may be temporarily suspended during an investigation as we do our due diligence. In cases where Fundly suspends a campaign, we always reach out to the campaign owner to explain why.

Campaigns may also be removed at any time by their owners. Fundly does not control or take responsibility in these cases.

What do I do if I see what I believe is a fraudulent or illegal campaign?

Contact us at [email protected]

What happens once I report a campaign?

Our team responds to customer requests every day to investigate and review campaigns. Our priority is always to reach out to campaign owners to discuss any questions or concerns around their campaign, let them know what pieces of the campaign are in violation of our Terms of Use, and what they need to do to correct violations. Campaign owners get 24 hours to make their changes. If changes are not made, campaigns are permanently disabled.

A campaign I donated to has been removed. What happens to my money?

In most cases, the campaign owner retains any funds already raised and can view and withdraw the funds via Stripe even if their campaign is removed. Once a donation has been made, you must reach out to the campaign owner directly if you would like a refund.

When a fraudulent campaign is identified, Fundly will refund all donations collected (that have not been withdrawn by the owner) to those who have participated.

A campaign that was taken down is back up again. Why?

Once our team has investigated a campaign and reached out to the campaign owners, campaigns are often edited to meet our Terms of Use. In these cases, Fundly’s policy is to let campaigns continue.

To those who have offered words of support to our staff, our team says a huge thank you for understanding the difficult decisions we’re often required to make. We thank all Fundly users for extending each other a measure of patience, tolerance, and grace as we navigate these difficult times together.

With these virtual fundraising ideas, you'll be well-equipped to raise more for your mission.

40+ Virtual Fundraising Ideas for More Powerful Campaigns

Sports and Recreation Tools: 8 Tips to Boost Team Spirit

What’s the best way to teach teamwork and cooperation? How can you blow off steam, make new friends, and stay active? By playing sports, of course! Engaging in sports teams and other recreational activities is a great way to keep healthy and happy. Yet, there are many variables to manage when it comes to coordinating a group of young athletes.

From fundraising endeavors to team management and event planning, there is a lot to balance to provide an effective and organized experience for the team members involved. Whether you’re in charge of a kids’ soccer team or a seniors’ bowling league, here are a few key tips to bring your team’s spirit to the next level.

With the right sports and recreation software solutions, you can:

  1. Boost team fundraising.
  2. Streamline registration.
  3. Simplify management processes.
  4. Optimize for mobile.
  5. Design team uniforms.
  6. Seek out sponsorships.
  7. Plan out schedules.
  8. Strengthen communication.

Ready to get started? Let’s jump in.

Sports and recreation tools can help you boost team fundraising.

1. Boost team fundraising.

From jerseys and equipment costs to tournament and travel expenses, you’ll need a bit of funding to get started with your new sports team or league. You know you don’t want to spend all your time soliciting donations, but you may need to host a fundraiser or two to reach your funding goals. Here are a few tips for creating an effective fundraising strategy:

  • Utilize fundraising software. One of the essential tools you’ll need to increase your fundraising revenue is an online donation page or dedicated crowdfunding page. This way, you’ll have a solid infrastructure in place to promote your fundraisers to the community and collect donations in mere minutes.
  • Host a unique fundraising campaign. Running the same fundraisers year after year can get quite boring and end up leading to donor burnout. How can you boost donations and get the local community involved with your team? Switch things up with some fresh new campaigns, like these unique fundraising ideas from Funds2Orgs.
  • Personalize your fundraiser. Try to relate your fundraisers to your specific sport for a more personalized approach. For example, a running club could collect gently worn, used and new running shoes in a shoe drive fundraiser, while a basketball team could host a shoot-a-thon pledge fundraiser. Check out these other sports-related fundraisers for new ideas!
  • Make it a team bonding experience. Fundraising is often treated as a chore, but it doesn’t have to be that way. When you position your fundraisers as an exciting way to get to know fellow players, you can strengthen teammate relationships while also earning money! If you throw in a challenge, you can bring out the competitive side of players and turn your fundraising into a game in and of itself.

Fundraising can actually be a fun experience with the right tools in your pocket. Check out these fundraising success stories for a bit of inspiration!

The right sports and recreation tools will help you streamline registration.

2. Streamline registration.

When you improve the registration process and make it quick and easy for participants to sign up for your teams, you increase the likelihood of sign-ups and boost the participation rate. This way, you’ll have more and fuller teams! On the other hand, if registration is too complicated or inflexible, you run the risk of losing out on potentially interested players.

Don’t make players take time from their already-busy schedules to come in and sign some forms. You’ll boost involvement if you offer online registration right on your website. When you allow your registration to be easily accessible for all, you may exponentially increase the number of participants who get involved—after all, the more, the merrier!

Sports and recreation tools help simplify management processes.

3. Simplify management processes.

Picture this: it’s the first day of basketball practice for your new team. By the time your players have arrived, signed liability waivers, and completed all of the other pregame tasks, you look at your watch and—oh no—practice is over.

You don’t want to spend your valuable (and limited!) playing time dealing with mundane management processes, and neither do your players. According to CommunityPass, with the right recreation management software, you can get a lot of those logistic details out of the way ahead of time.

Encourage participants to complete these processes beforehand:

  • Signing waivers: With the implementation of digital liability waivers, you can have all the legal paperwork completed beforehand and prepare for a safe and secure season.
  • Processing payments: Online payment processors are great, because they increase the type of payments you’re able to accept—including cash, check, credit, debit, Apple Pay, and more.
  • Ordering uniforms: Right along with the initial registration process, be sure to ask players for their t-shirt or jersey size, so you’ll be able to order the right sizes and number of uniforms. Take all the potential complications out of that process as well!

By allowing for (and encouraging!) these processes to be completed online before even arriving to practice, you can maximize the time spent actually practicing for your first big game.

Ensure your sports and recreation tools are optimized for mobile devices.

4. Optimize for mobile.

Not only should you ensure that these necessary, albeit mundane, processes can be completed online, but make sure to keep things mobile-friendly as well. This way, you’ll be able to meet busy players and parents right where they are—on their phones.

Individuals should be able to register, pay, and sign forms right from their cell phones at their own convenience, whether that is during their daily commute, waiting in a pickup line, or out at dinner. You don’t want them to say they’ll sign later when they have access to a computer, or they might forget. Life today is always on-the-go, so you’ll have to keep up!

Design your team uniforms with the right sports and recreation tools.

5. Design team uniforms.

A uniform is a great way to garner team spirit and boost morale. When the whole team is dressed in a similar uniform, the visual similarities lead to a strengthened connection between players. A team t-shirt or jersey is typical, but some teams choose to match their bottoms and/or shoes as well.

Uniforms offer the following benefits to your team:

  • Solidarity
  • Recognition
  • Unity
  • Simplicity

You can choose a team color, and allow each player to choose their number as well! Consider ordering custom-designed uniforms with each player’s name inscribed for extra personalization.

Using your sports and recreation tools, seek sponsorships from local businesses.

6. Seek out sponsorships.

In addition to generous donations from families and individual community members, it’s a good idea to seek out partnerships with local businesses. Sponsorships are great opportunities both for your sports team in the form of funding and the business partner in the form of advertising and boosted PR.

Consider reaching out to:

  • Professional sports teams
  • Local businesses
  • Chain restaurants
  • Retailers
  • Agencies and firms

When you do so, be sure to emphasize the benefits you can offer them. For example, you could have the business logo printed on your custom uniforms or a banner hanging in the stadium or sports facility. As you reach out to potential partners in your community, consider using these sponsorship letter templates to ease your correspondence.

Plan out your team's schedules to make the most of your time with dedicated sports and recreation tools.

7. Plan out schedules.

Managing schedules is another key element of running a successful sports team. While it tends to be simplest to keep schedules consistent, sometimes that is just not possible. Try to hold practices on the same evening each week to allow team members to plan ahead of time.

You have to balance the availability of many key factors, including:

  • The facility
  • Team members
  • Opponents
  • Coaches
  • Staff
  • Referees

Once you have established a working schedule, find an efficient way to share it with your team (with reminders, too!), so your players don’t miss out on essential games and practices.

Strengthen your communication with the help of sports and recreation tools.

8. Strengthen communication.

Communication is crucial among coaches, team members, and league management. As a result, finding a tool with automated messaging capabilities is a must-have for sports and recreation software.

Try to keep an open line of communication between management and players through digital tools. This way, you’ll be able to transmit necessary information easily, and no one will miss out on critical details! For example, you’ll be able to update your team if a game gets rained out, practice is rescheduled, or you need to add an extra meeting.

Additionally, you’ll want to allow for two-way communication so that players can send messages to you as well. It can come in handy when a team member needs to give you a heads up that they will be late to practice or missing a game. You don’t want to be caught off guard by not knowing where your players are!

When you implement these 8 top tips into the management and administration of your sports team, you’ll soon notice critical differences (and improvements!) in the way your team is run. You can adjust each strategy to fit your respective team and its players to create a personalized approach—and boost team spirit for all!

Author Bio

Wayne Elsey, founder and CEO of Funds2Orgs, contributed this guest post on sports and recreation tools.

This guest post was contributed by Funds2Orgs.

Wayne Elsey is the founder and CEO of Elsey Enterprises (EE) and a member of the Forbes Business Development Council. Among his various independent brands, he is also the founder and CEO of Funds2Orgs, which is a social enterprise that helps schools, churches, nonprofits, individuals and other organizations raise funds while helping to support micro-enterprise (small business) opportunities in developing nations.

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