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How to promote matching gifts to donors

Matching Gifts: 4 Ways Nonprofits Can Raise More Money

If your nonprofit isn’t looking to corporate matching gifts to help give your fundraising a boost, you should be! Matching gifts are a way for companies to demonstrate their corporate philanthropy to the organizations that their employees care deeply about.

Your nonprofit benefits by receiving twice as many donations from some of your donors! While not all of your supporters work for companies that match their donations, your organization can still promote matching gift programs to your contributors to boost your fundraising.

Even though everyone isn’t eligible, it’s still worthwhile for your nonprofit to promote matching gifts to all of your donors.

Here are the top four ways your nonprofit can start raising more money from matching gifts.

  1. Within the donation process
  2. On a dedicated matching gift page
  3. In your email newsletters
  4. Across your social media communications

Market matching gifts within the donation process

1. Within the donation process

The most obvious time to let donors know about matching gifts is when they’re in the middle of giving to your organization. They’re already invested and interested in your nonprofit’s work enough to donate. Why not encourage them to maximize their donations right then and there?

There are a couple of places you can let donors know about matching gifts within the donation process.

On a donation page

When donors take the initiative to find their way to your donation page, they clearly care about your organization. If you tell them that their current donation might go twice as far, they’ll be immediately inclined to research matching gifts.

You could follow the lead of the Girl Scouts of Greater Atlanta. On their donation page, they tell supporters about the different projects that their donations support. They then follow up with information about supporters doubling their contributions with a link that leads donors to a tool to check if their employer offers a matching gift program.

Promote matching gifts on a donation page

On an acknowledgment page

The acknowledgement page that appears after donors have finalized their contribution is the perfect place to let them know about matching gifts in case they didn’t see the information on the donation form.

The American Cancer Fund offers a great example. Their acknowledgement page lets donors know that their donation has been received and that an email will be sent out in a few days.

They also encourage donors to look into matching gift programs. The tool on the acknowledgement page allows supporters to see if their employers offer matching gift programs that they can take advantage of.

Promote matching gifts on an acknowledgement or confirmation screen

When you market matching gifts throughout the donation process, you capture the attention of supporters who are already interested in your nonprofit. These people will be more willing to look into doubling their existing donations, potentially leading to more contributions to your organization!

Market matching gifts on a dedicated matching gifts page

2. On a dedicated matching gift page

If individuals are thinking about giving to your organization but haven’t committed to donating yet, they might be looking on your website for more information about ways to give.

By placing a dedicated matching gift page on your website, you can educate individuals about making their donation go further.

The ASPCA’s matching gift page gives donors all the relevant information they need to know about doubling their donations. They also tell donors that they can submit their matching gift forms to the ASPCA by mail.

Promote matching gifts on a dedicated matching gifts page

Having comprehensive matching gift information on a dedicated matching gift page can help your nonprofit receive twice as many donations from your donors’ companies. The more educated your supporters are about matching gifts, the more likely they will be to submit the appropriate paperwork to their employers.

Promote matching gifts in your email newsletters

3. In your email newsletters

Donors who have given to your cause and care about the work that you do like to stay updated on the current and future projects that you have lined up.

The best way to do this is in an email newsletter. These newsletters are also fantastic opportunities to let your donors know about doubling their donations!

You can either dedicate an entire newsletter to matching gifts and give donors comprehensive information…

or

You can mention matching gifts in a newsletter that gives recipients normal updates on your current projects.

Either way, provide donors with links to more information or a tool that lets them find out if their employers provide a matching gift program.

Promote matching gifts across your social media communications

4. Across your social media communications

Market matching gifts throughout your social media communications to make the most of the audiences that are on these sites.

It’s important to keep the matching-gift message short and sweet.

  • Let donors know that their donations can potentially be doubled.
  • Provide them a link to more information or a matching gift search tool.
  • Include an eye-catching image or infographic.

Followers will scroll right past a post that is dense with jargon.

The beauty of using social media to let donors know about matching gifts is that the content is interactive. Donors can like, comment, and share the posts with their friends and family members. This increases the chances that you’ll acquire more donors and the matching gifts that might come along with them.


Using these four strategies can help you promote matching gifts to as many donors as possible. Track your nonprofit’s performance metrics as you implement these tactics.

How to Offer Fundraising Perks with Fundly

How to Offer Fundraising Perks with Fundly

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Offering fundraising perks can be a great way to give your donors a tangible reminder of your fundraiser. While you can provide any kind of perk (we’ve seen people offer mugs, phone cases, and even holiday-themed items!), t-shirts are some of the most common fundraising perks that you can offer and distribute to your donors.

This article will teach you how to create incentives and giving levels for your donors to choose from when they make a contribution to your campaign.

Why are Fundraising Perks Important?

Offering a selection of fundraising perks and incentives encourages your donors to give to your campaign. People enjoy the tangible benefits of donating to a charitable cause or a crowdfunding campaign.

Fundraising perks also help you promote your campaign to other people.

Let’s say you design a t-shirt that has the name of your fundraiser, cause, or nonprofit on the front. Every time one of your donors wears that shirt, they are advertising your cause to the world!

Incentives are also a way to let your donors know that you appreciate them.

When a donor receives a t-shirt, mug, or hoodie in exchange for a donation, they feel valued and are more likely to give in the future!

Let’s go through the steps you should take to add fundraising perks to your Fundly crowdfunding campaign.

1. Go to Your Crowdfunding Page Settings.

After you’ve logged in to your campaign, click on “Your Page” in the top navigation bar.

Campaign dashboard - Fundraising perks

2. Select “Choose a Giving Level.”

You will then be able to edit your crowdfunding campaign page. Select “Choose a Giving Level” on the right side of the screen.

Select "Giving Levels" - Fundraising perks

3. Pick Your Donation Amount and Perk.

A pop-up screen will appear that will enable you to select the different fundraising perks you would like to offer your donors. You can add in a donation amount, what that amount will go toward, and add a perk.

Determine your giving levels - Fundraising perks

Fundly allows you to choose from a variety of fundraising perks and items.

For instance, you can offer your donors:

  • T-shirts
  • Sweatshirts
  • Phone cases
  • Mugs
  • Caps
  • Aprons
  • Blankets
  • Leggings
  • Tank tops
  • Backpacks
  • Umbrellas
  • And more!

Select a product - fundraising perks

4. Design Your Product.

After selecting a product, you can choose from a multitude of colors and add designs, text, and images.

Add images and text to your t-shirt design - Fundraising perks

Once you’ve designed your shirt or product, it will appear on the right side of your campaign page.

Final product - Fundraising Perks

How Do Donors Select Incentives?

When a donor arrives on your campaign page and selects that particular giving level, they will be taken to a page where they can fill out their payment info, add onto their purchase with another donation amount, and choose to set up recurring donations.Donor giving page - fundraising perks

You or your nonprofit will receive the donation amount minus the cost of the product the donor chose.

For instance, let’s say you offered a t-shirt to your donors that cost $12 to design. If this t-shirt is the fundraising perk at the $30 giving level, you will receive $18.

It’s important to price your fundraising perks correctly so that you’re still receiving donations while offering fundraising perks to your loyal donors!

Whenever you design a t-shirt using Fundly’s integration with Spreadshirt, you will see a “Minimum Suggested Amount” that you can choose as your giving level for each fundraising incentive.

Check out this how-to video to learn more about how to offer incentives and fundraising perks to your donors on Fundly!


Fundraising perks can motivate donors and provide them with a keepsake to remember your campaign. If you’re interested in adding incentives to your online fundraiser, use these steps to include perks on your crowdfunding page.

If you want more information on how to encourage supporters to give, check out these additional resources:

  1. Sharing Your Crowdfunding Campaign. Learn how to share your campaign, now that you’ve got stellar perks to show off!
  2. Crowdfunding Examples That Met Their Goals. Want to find more inspiration on how you can improve your crowdfunding campaign? Check out this examples of crowdfunders that reached their goals.
  3. Complete List of Fundraising Ideas. If you want more ways to raise money with your crowdfunding campaign, check out our list of ideas. You’re bound to find a fundraiser that fits your cause!
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Crowdfunding email templates for raising more money and awareness for your cause

Crowdfunding Email Templates: Write Stellar Campaign Appeals

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Have you ever wished that fundraising was just a little bit easier? We have too! That’s why we’ve created these three crowdfunding email templates that you can use when you send out emails to your friends, family members, coworkers, and peers.

Click on the template that interests you to learn more!

  1. General Crowdfunding Email
  2. Time-Sensitive Crowdfunding Email
  3. Crowdfunding Acknowledgement Email

Over half of all crowdfunding emails that are sent out result in a donation. That means that if you send out 50 emails, roughly 25 people are going to respond by donating to your crowdfunding campaign!

When used in conjunction with social media sharing, crowdfunding emails can help you reach your fundraising goal in no time.

Let’s get started!

1. General Crowdfunding Email

Crowdfunding Email Templates - General Crowdfunding Email

You can send a general crowdfunding email to anyone at any time in your campaign. However, there are optimal times to send out this type of crowdfunding message:

  1. At the very beginning and end of your campaign. Nearly half of all crowdfunding campaign funds are raised during the first and last three days of the campaign’s duration. Sending out emails during these times will encourage more people to donate to your campaign to help you get your fundraiser off the ground and the cross the finish line.
  2. Whenever you hit a fundraising milestone. If you’ve raised half of your goal or received a particularly large donation, you should use that opportunity to send an email out to your supporters and update them! When recipients see that other people are contributing to your campaign, they’re more likely to make a donation themselves.

Let’s take a look at a general crowdfunding email template that you can send out at any point during your crowdfunding campaign.

Dear [recipient’s preferred name],

I hope that you’re doing well! [Insert a relevant or personal anecdote].
As you may have heard, I’m raising money for [cause, project, event, etc.], and I could really use your help. I’ve already raised [amount], but I’m trying to make it to [amount] by [deadline/date].
Even a small donation would help me reach my goal. I plan to use the money to [list out goals in as much detail as possible].
You can make a donation on my crowdfunding campaign page by clicking here [insert URL to campaign page]. Feel free to share my campaign on Facebook and Twitter, too!
Thank you in advance for your support. Please let me know if you have any questions about my campaign, my goal, or [your cause, project, event, etc.].

Sincerely/Much love/Best/etc.,

[Your name]

Of course, your email should also include photos and/or a video to break up the text. The image or video you choose should reflect your fundraising goal and should depict the person, animals, or community that will benefit from the money you raise.

Read more about asking for donations.

2. Time-Sensitive Crowdfunding Email

Crowdfunding Email Templates - Time-Sensitive Crowdfunding Email

When you have a financial goal to meet by a certain deadline, asking for donations can seem like a nerve-wracking experience.

If you’re short of your goal with just a week or a few days to go, use this time-sensitive crowdfunding email to spur your supporters to action!

Dear [recipient’s preferred name],

[Your campaign’s end date] is almost here! Do you know what that means?
It means that I only have [number] of days left to raise [amount] for [cause, project, event, etc.].
Would you consider giving a donation of $20 [or other small amount] to help me reach my goal? A $20 donation could [list out goals in as much detail as possible].
You can easily make a donation here, on my crowdfunding campaign page [insert URL].
I would also appreciate it if you would share my crowdfunding campaign page on Facebook and Twitter to help me reach more people.
I couldn’t have raised as much as I already have without the help of people like you. Please join me and make a donation by [deadline] to help me [fix problem, accomplish goal, etc.].
Thank you in advance for your support.

Sincerely/Much love/Best/etc.,

[Your name]

This email template can be sent out anywhere from 1 week to a couple hours before your campaign is due to end. Framing the email in an urgent way can encourage friends, family members, and coworkers to jump on the bandwagon before it’s too late. Even people who have already made a donation might feel compelled to give again!

Read more about writing donation requests here.

3. Crowdfunding Acknowledgement Email

Crowdfunding Email Templates - Crowdfunding Acknolwedgement Email

Once you’ve reached your goal (and even if you didn’t), you must send out acknowledgement emails to everyone who contributed to your campaign.

Your acknowledgements should be thoughtful and genuine. You may even need to give some of your donors a phone call if they went above and beyond to help you raise money.

Use this template when you go to write your crowdfunding acknowledgement emails!

Dear [recipient’s preferred name],

Thank you so much for being a part of my crowdfunding campaign! Thanks to you and many others, I was able to raise [amount] to [accomplish goal, fix problem, etc.].
Your generosity will [list out goals in as much detail as possible].
Thank you again! You have no idea how much your support means to me!

Sincerely/Much love/Best/etc.,

[Your name]

The key to a great crowdfunding acknowledgement email is to be as specific as possible about what the donor’s money is going toward. That way, they feel like their gift has made a real difference!


Hopefully these crowdfunding email templates will be useful as you head off on your fundraising adventure.

Want more amazing tips for your crowdfunding campaign? Check out these additional resources:

  1. Social Media Templates. In addition to your email fundraising appeals, you can also ask for donations on social media. Use the templates in this article to ask for donations on Facebook, Twitter, and Instagram.
  2. Crowdfunding Updates. Sharing updates is a great opportunity for crowdfunders to ask for donations. Learn how to create a unique, captivating crowdfunding update.
  3. Storytelling Tips. Your email fundraising appeals need to hook donors’ attention so they reach the end of your message. Implement these storytelling techniques into your emails.

Happy fundraising!

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Crowdfunding social media templates that will help you raise more money

3 Crowdfunding Social Media Templates (To Raise More Money!)

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If you’ve recently started a crowdfunding campaign, you might be wondering how you should go about sharing your campaign on social media.

Whether you’re constantly posting on Facebook, tweeting every day, or taking pictures with Instagram, you likely have some kind of social media presence that can be used to promote your crowdfunding campaign and help you raise more money.

This article will take you through three different crowdfunding social media templates for Facebook, Twitter, and Instagram. Each one will include a real life example as well as actionable tips that can help you create the perfect social media post to promote your crowdfunding campaign!

  1. Facebook
  2. Twitter
  3. Instagram

Let’s get started.

1. Crowdfunding Social Media Templates for Facebook

Crowdfunding Social Media Templates for Facebook

Facebook is the current social media giant. At over a billion users, there is no shortage of people who you could promote your crowdfunding campaign to.

Essentials for a great Facebook post

  • An image or graphic that represents your cause or fundraiser.
  • The link to your crowdfunding campaign page.
  • A hashtag (if you’re using one).
  • Brief copy that explains why you’re asking for donations.

Your Facebook Template

“I’m raising money for [insert cause, project, or event]. I’ve raised [amount] so far, but I still need [amount] to completely reach my goal! Would you consider making a donation (even small gifts help!) to assist me in my fundraising efforts?
Please feel free to share this post and encourage your own friends to give to my [cause, project, or event].
Thank you in advance for your generosity! [insert relevant #hashtag, URL, and photo]”

Here’s an example that an organization, Giraffe Laugh, posted to their Facebook wall.

While this post is short and sweet, it has a few great elements:

  1. The image is striking and connects back to the copy. The poster took a picture of an empty table and asked Facebook friends and followers to “Help us fill this table…” This helps to emotionally tie the reader to the campaign and encourages them to make a donation.
  2. They’ve used three different hashtags. The #Fundly hashtag will help the post show up in searches for “Fundly,” and the other hashtags can be used by donors and supporters to show their passion for the fundraiser. Of course, any more than 4 hashtags on Facebook can look like a lot, so remember to not overdo it.
  3. They’ve mentioned the duration of the campaign. Stating that the campaign is only on “day 2” encourages donors to jump on the bandwagon early. Giving supporters an idea of how long you’ve been fundraising or how much you’ve raised gives them context for your campaign and encourages them to make a donation.

➡ Main Takeaway: Facebook is one of the best social media outlets for promoting your crowdfunding campaign. Use the template and example that we’ve provided to make the most of your Facebook posts and raise more money!

2. Crowdfunding Social Media Templates for Twitter

Crowdfunding Social Media Templates for Twitter

Twitter is another popular option for people who want to spread the word about their crowdfunding campaign. Hashtags, mentions, replies, and retweets can all contribute to more individuals seeing and clicking on the link to your campaign page (and hopefully donating!).

Essentials for a great tweet

  • An image or graphic that represents your cause or project.
  • brief description of your fundraiser (under 140 characters).
  • A relevant hashtag.
  • A mention of the organization you’re raising money for (when applicable).
  • The shortened URL to your crowdfunding page.

Your Twitter Template

“Help me raise money for [cause, project, or event]! I only need [amount] to reach my goal. Make a difference! [insert relevant #hashtag, shortened URL, and photo]

Since you only have a limited number of characters to get your message across, your tweets must be action-based and impactful. Use verbs that will spur people to action.

Check out this example of a great tweet that promotes a crowdfunding campaign.

Let’s examine what makes this tweet effective:

  1. The organizer has used multiple action verbs. Having words like “donate” and “act” in single, commanding sentences makes this tweet stand out and grab followers’ attention.
  2. The organizer has posted the shortened URL. Regular URLs can be lengthy, but if you shorten your URL (using a tool like this one), you can fit more characters into your crowdfunding tweet.
  3. The organizer has mentioned the crowdfunding platform and included a hashtag. While you may want to create your own unique hashtag for your promotional tweets, you should still tag the platform you’re using and the organization you’re raising money for (when applicable). This allows your post to be picked up by more people who might never have found your tweet otherwise.

➡ Main Takeaway: Your tweets must be to the point and pack a punch. Use our crowdfunding social media template for Twitter and reference the example we highlighted when you write your own tweets.

3. Crowdfunding Social Media Templates for Instagram

Crowdfunding Social Media Templates for Instagram

Instagram is gaining in popularity, but it is still primarily used by people under 35. If you’re asking people who are in that demographic for donations for your crowdfunding campaign, you’ll need to craft the perfect post.

Essentials for a great Instagram post

  • A professional looking photo(s).
  • A brief but detailed description.
  • A reference of the URL (links can only be placed in Instagram bios, not in individual posts).
  • A relevant hashtag (when applicable).

Your Instagram Template

“I’m raising money for [cause, project, or event], and I need your help! Even a small donation would assist me in reaching my goal of [amount]. With a donation of [amount], you’ll be able to [offer tangible way that a donation could help]. Read more about my campaign and make a donation by clicking the link in my profile! [insert relevant #hashtag]

Unfortunately, if you place a link in the description of your Instagram photos, your followers won’t be able to click on it. Make sure you include the link in your bio so that supporters have access to your campaign!

Check out this example of an awesome Instagram post that promotes a crowdfunding campaign.

Why is this Instagram post so great? Let’s break it down:

  1. The organizer has created and used hashtags. The #fundly hashtag allows others to find the campaign easily. His unique hashtag, #teamampari, allows him to group his own posts and inspire others to tag their own posts with the hashtag.
  2. There is a brief yet detailed description. The organizer didn’t need to go too far in depth with his image description. He simply listed out the reason he’s raising money and described how amazing his mother is.
  3. The organizer used inspirational photos. If you’re raising money for a cause that isn’t quite so cheerful (like this organizer is), it can help to post photos that take supporters back to a happier time. This organizer chose to use photos of his mom smiling, walking a dog, and hanging out with her family members.

➡ Main Takeaway: Instagram can be a great platform to use to promote your crowdfunding campaign; you just have to know how to make the most of it! Post inspirational photos and add the link to your crowdfunding to your Instagram bio to raise more money and awareness.


Hopefully these crowdfunding social media templates have helped you get a better idea of how to promote your fundraiser on Facebook, Twitter, and Instagram. You don’t necessarily have to post on every single site; instead, find a platform that works for you and your supporters!

For more crowdfunding tips, check out these helpful resources:

  • The Ultimate Guide to CrowdfundingWant to learn more about crowdfunding? Our awesome crowdfunding guide has all the information you need to start a campaign!
  • How to Write Crowdfunding UpdatesSending donors updates on your campaign’s progress is important for two reasons: it helps with donor stewardship and encourages donors to give. Get 5 tips for how to improve your crowdfunding updates.
  • How to Shoot and Upload Amazing Crowdfunding PhotosAs you can see from the examples above, images add value to your message and attract potential donors. Learn how to include crowdfunding photos in your social media posts.

Happy fundraising!

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