Personal fundraising allows people to ask their friends and family members to help them raise funds for practically any reason. Individuals in need of money can create a personal fundraising campaign, share their page, and accept donations online.
Who Uses Personal Fundraising?
The great thing about personal fundraising is that anyone can create a fundraising page to raise money for themselves or someone in need. People all over the world are creating fundraising pages to help cover tuition, medical expenses, and so much more.
Why Personal Fundraising Works?
With personal fundraising, individuals are empowered to share their stories and ask for help. The social sharing component helps raise awareness and encourages communities to support someone in need.
The best thing about personal fundraising? There are no restrictions on what projects, life events, or causes you can fundraise for. As long as you can create a page and ask people to donate, the possibilities are endless!
If you want direction on where to get started, we’ve got a list of 18 personal fundraising causes. Keep in mind that there are plenty of other ways you can start a fundraiser.
Each category will take you to a specific fundraising page where you can learn more about your particular cause.
Since it’s easy and quick to set up a crowdfunding campaign, you can start raising funds as soon as you hit “publish.” When correctly promoted on social media, your campaign has the potential to go viral.
The more people that know about your cause, the more likely you are to reach your goal and get the support you need. Plus, raising awareness can help other people understand your situation and connect them to your cause.
Bring Communities Together
Personal fundraising helps bring communities together to unite and fight for a common cause. Friends and family members can support a personal fundraising campaign by contributing or sharing the cause with their networks.
Whenever an individual reaches a milestone or meets a goal, the community of supporters will be able to celebrate with the person and feel accomplished knowing that they were a part of that success.
Individuals have full control over how much they want to raise and how often they share their campaigns. Depending on the platform you use to start your personal fundraiser, you might have the ability to customize your campaign page to match your personality.
Users have the ability to tell their personal stories through descriptions, images and videos, crowdfunding updates, and social media posts, allowing them to speak up about the causes that matter most to them.
How Personal Fundraising Works
Step 1: Choose a Platform
First, you’ll need to choose a platform to host your personal fundraising campaign. There are hundreds of different online fundraising websites, so choose one that meets your particular needs. Price, customer support, social integrations, and ease of use are all components that you should keep in mind when searching for a website.
At the end of this step, you should have chosen a personal fundraising website and created your account.
Step 2: Determine a Goal and Deadline
When setting your fundraising goal, account for any platform and payment processing fees that will be deducted from your total funds. Set a reasonable amount so that you have a better chance of reaching your goal. Most personal fundraising campaigns last for 1-2 months; if you set a shorter date you run to risk of not reaching your goal.
At the end of step two, you should know exactly how much you want to raise and when your campaign will start and end.
Step 3: Build Your Personal Fundraising Page
Your fundraising page is the core of your campaign; not only is it the place where potential donors will learn more about you and your cause, but it’s also where they’ll make a contribution and stay updated on your progress. Upload images (and a video if possible) and write a compelling description to help people understand your cause.
Your page is now complete and ready to publish at the end of step three. You can launch your campaign!
Step 4: Share Your Campaign
Sharing your campaign lets people know that it exists and makes it easy for them to access your page and donate. Post your page’s URL on all your social media accounts and ask your peers to contribute (or share your page with their networks if they can’t donate).
At the end of this step, your campaign should be posted to your social media accounts and personally sent to all your connections via email or direct mail.
Step 5: Update Your Personal Fundraiser
Now that your campaign has officially launched, the work doesn’t end. Keep your supporters updated on significant milestones, post more pictures, and continue to share your campaign on social media. When you update your campaign, it stays relevant and more supporters will learn about your cause.
You’ve made it to the end of this step when you’ve reached your fundraising goal!
Step 6: Acknowledge Your Supporters
After you’ve reached your goal, it’s time to thank everyone that supported your campaign. You can use several ways to show your gratitude like highlighting donors on social media or sending personalized thank-you letters. Typically, showing your appreciation happens at the end of the campaign, but you can thank your donors at any time to show that you care.
At the end of this step, you should have thanked all your donors using both public and direct acknowledgements.
The Rocco’s Road to Recovery campaign was created to support Rocco Casso, who suffered a stroke. The funds raised in this campaign will help cover his medical expenses so that he can continue to go to his therapy sessions and pay for at-home assistance.
This campaign stands out because of the constant updates that the campaign creator posted to let supporters know about his progress. Posting updates to your personal fundraising page is a great way to let donors know how funds are being used and show that their support made a difference.
Great Lakes Great Stories
Amount Raised: $3,157
The campaign creators of the Great Lakes Great Stories personal fundraiser had a dream of biking around Lake Superior and collecting stories of the amazing people they encountered. The money they raise from the campaign will go towards gear, food, and other expenses for the trip.
This personal fundraising campaign uses giving levels and perks to help motivate people to support their dream. The perks include stickers and postcards from their trip. The creators also post several updates to encourage people to support their cause.
Creating a description will help donors learn more about you and your cause. Engaging, transparent, and error-free copy are all markers of an effective description. Keep your story to 300-700 words and cover the most important information your donors will want to know.
Images and videos can help enhance your story as they help donors develop a connection to you or the person you’re fundraising for. Your personal fundraising page should include at least one image so that your page looks complete and professional. Visuals can also be used when sharing updates or thanking your supporters.
While incentives won’t work for every campaign, when used correctly, they can help motivate donors to contribute. Offer perks that relate to your cause and show your donors you appreciate their support. You don’t have to bust the budget to provide incentives; instead, you can give handmade items.
Whenever you reach a milestone, you can post updates to your personal fundraising page. These updates will help keep your page current and your supporters in the loop. Letting supporters celebrate your success and see how their donations have impacted your cause generates excitement and shows that you appreciate your supporters.
Say Thank You
The great thing about thanking donors is you can show your gratitude in several different ways. You can thank donors publicly by highlighting their contributions on social media or filming a video that expresses your appreciation. With so many possibilities, you can make your thank you unique to show donors you care about more than just the money.
With Fundly, anyone can raise money for virtually any cause. The platform offers fully customizable (and mobile-friendly!) fundraising pages. Users can upload images and videos, change color schemes, and so much more!
Fundly is a keep-it-all platform, which means that users don’t have to raise a minimum amount or reach a deadline to receive their donations.
Creating a campaign on Fundly is completely free. Once you start receiving donations, Fundly charges a 4.9% platform fee, as well as payment processing fees.
Why It Stands Out
Some of Fundly’s features include fundraising updates that automatically post to a user’s connected Facebook account and a hashtag feed that shows posts with the campaign’s personalized hashtag.
With Bonfire, you can raise money for any cause by selling custom t-shirts and other apparel. Set up a totally unique online fundraising campaign page, design a variety of products, and promote your fundraiser using built-in social sharing tools.
Bonfire even lets you set your own selling price for your shirts. That way, you can raise funds on your own terms and bring in even more money for your cause.
Bonfire sets a low base price for each of their products. To calculate your fundraising profits, you simply subtract your base cost from your selling price. If you choose to accept additional donations, Bonfire charges an 8% fee.
Why It Stands Out
Bonfire brings the best of crowdfunding and t-shirt fundraising together to create one powerful platform. Not only can you design beautiful, completely custom products, but you can also create a campaign page that’s unique to you and your cause, too!
You’ve heard the stories about fundraisers surpassing their goal, but how often does that really happen?
The answer? More frequently than you might think! In fact, individuals and organizations often meet and exceed their goals when they use Fundly to set up a fundraiser and share it with their friends and family members.
Check out these ten crowdfunding campaigns that all exceeded their fundraising goals by sizable margins in just a matter of weeks!