Crowdfunding Statistics [Updated for 2020!]
Get up-to-date crowdfunding stats, data, and trends brought to you by the experts at Fundly.

Crowdfunding Statistics [Updated for 2020!]

General Crowdfunding Statistics

$34 billion

Global Amount Raised by Crowdfunding

Crowdfunding has become one of the most popular ways for individuals to raise money for a cause, project, or event.

$25 billion

Peer-to-Peer Lending

Peer-to-peer lending is a way for people to borrow and lend money without using an official financial institution as an intermediary.

$5.5 billion

Reward and Donation Crowdfunding

Donation crowdfunding is the 2nd largest type of crowdfunding. It’s used to pay for life events, causes, and more!

$2.5 billion

Equity Crowdfunding

Equity crowdfunding has helped many small businesses get up and running while promising a share of the company to investors.

The global crowdfunding market is projected to almost triple by 2025.

The number of crowdfunding campaigns hosted globally last year

The crowdfunding industry continues to grow and support a range of causes, projects, events, and situations.


The percentage of U.S. consumers aware of crowdfunding

With growing reliance on technology, crowdfunding campaigns are becoming more visible, particularly in the United States.

$65 billion

How much crowdfunding has added to the global economy

Crowdfunding has allowed people around the world to raise lots of money for causes they care about.


Global average success rate for crowdfunding campaigns

While not every campaign is successful, many crowdfunding owners reach or surpass their goals! The rest come close but don’t quite reach their aspirational goals.

Regional Crowdfunding Statistics

Regional crowdfunding statistics
$17.2 billion

North American Crowdfunding Revenue Per Year

$10.54 billion

Asian Crowdfunding Revenue Per Year

$6.48 billion

European Crowdfunding Revenue Per Year

$85.74 million

South American Crowdfunding Revenue Per Year

$68.8 million

Oceanic Crowdfunding Revenue Per Year

$24.16 million

African Crowdfunding Revenue Per Year

Crowdfunding Statistics for Specific Campaigns


The average crowdfunding campaign donation

News flash: people are generous! The average successful crowdfunding campaign donation is $99, but many donors go above and beyond and give even more than that.

11 days

How long the most successful campaigns take to prepare

The most successful campaigns are the ones that have had careful thought and planning put into them before the page was set up. It’s important to put in the prep time.

9 weeks

Duration of an average crowdfunding campaign

Studies have shown that the most successful crowdfunding campaigns last 113 days. Any shorter, and the fundraiser typically doesn’t hit the target.


Amount of funds raised in the first and last 3 days of a campaign

If you get the word out early and then make a big promotional push toward the end of your campaign, you can end up meeting (or even exceeding) your fundraising goal. It’s all about getting the word out!

Campaigns that raise 30% of their goal within the first week are more likely to succeed.

How much the average individual crowdfunding campaign raises

With the right crowdfunding platform, a beautiful campaign page, and robust sharing tools, many crowdfunding campaigns raise above and beyond their goal.


The percentage of crowdfunding donations made on mobile devices

We live in an increasingly mobile world. It’s no surprise that a lot of crowdfunding donations are made on mobile devices. Choose a crowdfunding platform with mobile capabilities or even a mobile app.


The percentage of successful campaigns that exceed their fundraising goal

It’s nice to meet your fundraising goal, but wouldn’t it be much better to raise even more than you initially set out to? Most successful campaigns end up exceeding their starting financial goal.


The number of backers the average successful campaign has

Because of the Internet’s widespread reach, crowdfunding enables fundraisers to spread the word about their cause and gain support from those who they may not have otherwise encountered.

Crowdfunding Statistics for Nonprofit Campaigns


The average amount a nonprofit crowdfunding campaign raises

Nonprofits tend to employ peer-to-peer fundraising methods, which allows them to reach a much wider audience than the average individual fundraiser.


Age range of the average crowdfunding campaign donor

Crowdfunding is a digital fundraising method, so it makes sense that younger people are more likely to give to crowdfunding campaigns. But don’t discount baby boomers or older generations!


Average amount donated by an individual donor

Nonprofit crowdfunding campaigns tend to reach their goals by gathering a large collection of smaller donations.


Percentage of repeat donors to nonprofit campaigns

Nonprofit crowdfunding campaigns are inherently compelling because of their cause, and that helps encourage repeat donations.

Crowdfunding Statistics for Effective Promotion and Communication


The average word count in the campaign description for projects that raise the most money

The most successful crowdfunding campaign descriptions are long enough to give context but still concise so that they are easily scanned and read.


How much more crowdfunding campaign owners raise if they update their supporters every 5 days

Keep your donors in the loop! The more regularly you update supporters, the more likely they are to share your campaign with their networks.


The average number of updates that a successful campaign owner posts throughout their campaign

Posting updates allows others to see how far you’ve come with your fundraising campaign. It also gives new donors some context around what they’re giving to.


How much more crowdfunding campaigns raise when owners update supporters

Writing updates directly correlates to more donations. By keeping your campaign page active, you show your investment in your cause, project, or event.

Campaigns that are shared fewer than 2 times have a 97% chance of failure.

How much more campaigns with personal videos raise than those that don’t

Including media, such as photos and videos, helps to engage your supporters and keeps them on your campaign page longer, inevitably resulting in more donations.


The amount of email shares that convert into donations

Email is by far the most effective way to reach out to potential supporters. Over half of people who receive an email about a crowdfunding campaign made a donation!


The amount of Facebook shares that convert into donations

If a lot of your friends and family members are on Facebook, it can be a great social sharing option when paired with other promotional avenues like email and Twitter.


The amount of Twitter shares that convert into donations

While you shouldn’t promote your campaign solely on Twitter, the platform can help get the word out about your campaign when used in tandem with other sharing methods.


The increase of campaign success per every 100 Facebook friends

When backers share a campaign on their timelines, more potential funders see it, which drastically increases your chance of success. Encourage supporters to share your campaign page with their social networks.

Additional Resources

After reading through the crowdfunding statistics, look at these fundraising ideas that go well with online fundraisers.

127 Fundraising Ideas

While crowdfunding is an effective way to fundraise, it’s not the only way. Besides, you can always combine your crowdfunding with other fundraising efforts to raise even more.

With this list of fundraising ideas, your bound to find the perfect campaign for your organization’s needs. Click below to see the full list.

Donation Request Letters and Templates

Direct mail can help your crowdfunding campaign reach an even larger audience of supporters while still maintaining a personal touch. 

Use these best practices and templates to get started crafting your crowdfunding campaign’s direct mail outreach strategy.

Learn more about the basics once you're done checking out the crowdfunding statistics.

Crowdfunding 101

After looking at these statistics, you might need to go back to the basics to gain a better understanding of crowdfunding as well some best practices to get you started.

Check out this beginner’s guide to crowdfunding to learn everything you need to know before you start your campaign. 

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