Global Amount Raised by Crowdfunding
Crowdfunding has become one of the most popular ways for individuals to raise money for a cause, project, or event.
Peer-to-Peer Lending
Peer-to-peer lending is a way for people to borrow and lend money without using an official financial institution as an intermediary.
Reward and Donation Crowdfunding
Donation crowdfunding is the 2nd largest type of crowdfunding. It’s used to pay for life events, causes, and more!
Equity Crowdfunding
Equity crowdfunding has helped many small businesses get up and running while promising a share of the company to investors.
The number of crowdfunding campaigns hosted globally last year
The crowdfunding industry continues to grow and support a range of causes, projects, events, and situations.
The percentage of U.S. consumers aware of crowdfunding
With growing reliance on technology, crowdfunding campaigns are becoming more visible, particularly in the United States.
How much crowdfunding has added to the global economy
Crowdfunding has allowed people around the world to raise lots of money for causes they care about.
Global average success rate for crowdfunding campaigns
While not every campaign is successful, many crowdfunding owners reach or surpass their goals! The rest come close but don’t quite reach their aspirational goals.
North American Crowdfunding Revenue Per Year
Asian Crowdfunding Revenue Per Year
European Crowdfunding Revenue Per Year
South American Crowdfunding Revenue Per Year
Oceanic Crowdfunding Revenue Per Year
African Crowdfunding Revenue Per Year
The average crowdfunding campaign donation
News flash: people are generous! The average successful crowdfunding campaign donation is $99, but many donors go above and beyond and give even more than that.
How long the most successful campaigns take to prepare
The most successful campaigns are the ones that have had careful thought and planning put into them before the page was set up. It’s important to put in the prep time.
Duration of an average crowdfunding campaign
Studies have shown that the most successful crowdfunding campaigns last 113 days. Any shorter, and the fundraiser typically doesn’t hit the target.
Amount of funds raised in the first and last 3 days of a campaign
If you get the word out early and then make a big promotional push toward the end of your campaign, you can end up meeting (or even exceeding) your fundraising goal. It’s all about getting the word out!
How much the average individual crowdfunding campaign raises
With the right crowdfunding platform, a beautiful campaign page, and robust sharing tools, many crowdfunding campaigns raise above and beyond their goal.
The percentage of crowdfunding donations made on mobile devices
We live in an increasingly mobile world. It’s no surprise that a lot of crowdfunding donations are made on mobile devices. Choose a crowdfunding platform with mobile capabilities or even a mobile app.
The percentage of successful campaigns that exceed their fundraising goal
It’s nice to meet your fundraising goal, but wouldn’t it be much better to raise even more than you initially set out to? Most successful campaigns end up exceeding their starting financial goal.
The number of backers the average successful campaign has
Because of the Internet’s widespread reach, crowdfunding enables fundraisers to spread the word about their cause and gain support from those who they may not have otherwise encountered.
The average amount a nonprofit crowdfunding campaign raises
Nonprofits tend to employ peer-to-peer fundraising methods, which allows them to reach a much wider audience than the average individual fundraiser.
Age range of the average crowdfunding campaign donor
Crowdfunding is a digital fundraising method, so it makes sense that younger people are more likely to give to crowdfunding campaigns. But don’t discount baby boomers or older generations!
Average amount donated by an individual donor
Nonprofit crowdfunding campaigns tend to reach their goals by gathering a large collection of smaller donations.
Percentage of repeat donors to nonprofit campaigns
Nonprofit crowdfunding campaigns are inherently compelling because of their cause, and that helps encourage repeat donations.
The average word count in the campaign description for projects that raise the most money
The most successful crowdfunding campaign descriptions are long enough to give context but still concise so that they are easily scanned and read.
How much more crowdfunding campaign owners raise if they update their supporters every 5 days
Keep your donors in the loop! The more regularly you update supporters, the more likely they are to share your campaign with their networks.
The average number of updates that a successful campaign owner posts throughout their campaign
Posting updates allows others to see how far you’ve come with your fundraising campaign. It also gives new donors some context around what they’re giving to.
How much more crowdfunding campaigns raise when owners update supporters
Writing updates directly correlates to more donations. By keeping your campaign page active, you show your investment in your cause, project, or event.
How much more campaigns with personal videos raise than those that don’t
Including media, such as photos and videos, helps to engage your supporters and keeps them on your campaign page longer, inevitably resulting in more donations.
The amount of email shares that convert into donations
Email is by far the most effective way to reach out to potential supporters. Over half of people who receive an email about a crowdfunding campaign made a donation!
The amount of Facebook shares that convert into donations
If a lot of your friends and family members are on Facebook, it can be a great social sharing option when paired with other promotional avenues like email and Twitter.
The amount of Twitter shares that convert into donations
While you shouldn’t promote your campaign solely on Twitter, the platform can help get the word out about your campaign when used in tandem with other sharing methods.
The increase of campaign success per every 100 Facebook friends
When backers share a campaign on their timelines, more potential funders see it, which drastically increases your chance of success. Encourage supporters to share your campaign page with their social networks.
While crowdfunding is an effective way to fundraise, it’s not the only way. Besides, you can always combine your crowdfunding with other fundraising efforts to raise even more.
With this list of fundraising ideas, your bound to find the perfect campaign for your organization’s needs. Click below to see the full list.
Direct mail can help your crowdfunding campaign reach an even larger audience of supporters while still maintaining a personal touch.
Use these best practices and templates to get started crafting your crowdfunding campaign’s direct mail outreach strategy.
After looking at these statistics, you might need to go back to the basics to gain a better understanding of crowdfunding as well some best practices to get you started.
Check out this beginner’s guide to crowdfunding to learn everything you need to know before you start your campaign.
Fundly is dedicated to providing you with the tools you need to raise money for whatever your cause may be.
