Let’s be honest, asking people for money is difficult. Really, really difficult.
What’s even worse? Asking grumpy people for money.
Donors are much more receptive to asks when they are in good moods. Whodathunkit?
So take advantage of the happiest season of the year — summer!
Summer is a great time to engage with donors. The sun is shining, the weather is good, and daylight lasts forever.
It is a season that beckons people outside, so heed the call. That’s why we’ve complied a list of our favorite summer fundraising ideas:
- Launch a crowdfunding campaign
- Host a block party
- Host a pool party
- Organize a water balloon fight
- Coordinate a car wash
- Host a fish fry or barbecue
- Run a walk-a-thon, bike-a-thon, or swim-a-thon
- Host a wine tasting
- Cater a dinner or host a gala outdoors
- Run a summer golf tournament
- Organize an outdoor concert
- Coordinate a summer film series
Use these suggestions to capitalize on the summer season and get your community outside and donating!
While crowdfunding is a popular fundraising idea for any time of the year, it’s especially effective over the summer because you can combine your online fundraiser with a live event such as a walkathon, charity concert, etc.
Additionally, creating a crowdfunding campaign is often free, making it an inexpensive fundraising tool to use during the summer (or any season for that matter).
When setting up your crowdfunding campaign, be sure to include a lot of fun visuals to help encourage your supporters to donate and share your campaign with their peers. Moreover, you’ll also need to draft a killer fundraising description that explains why you’re raising money and what communities or people will benefit from the funds.
After you launch your campaign, spread the word through social media, email, print and e-newsletters, and your local press.
A block party is a one-stop shop for summer fun. The endless summer nights provide the perfect backdrop for a community gathering that benefits your cause!
Block Parties are what you make them so the vibe and atmosphere will be up to you.
Consider organizing some extra fundraising events to incorporate into the block party and maximize your donations.
I would suggest getting some competition brewing with a watermelon eating contest and a cook-off.
Watermelon is the perfect summer fruit, refreshing and healthy. Donors won’t feel guilty about stuffing their faces with watermelon.
Messy enough to provide a visual badge of honor for those who compete, your contest will be a highlight of the block party.
For those who find the competitive eating world unappealing give them the option of competitive cooking. A cook-off is a great complement to any block party.
Pick a summer classic, like apple pies, burgers, or chili, and get people cooking!
You can have party guests vote using a secret ballot or appoint a judging panel. Just have fun with it!
Look into getting a local chef or cooking supply shop to donate cooking lessons or a gift card to the winner.
Keep the party going late into the night and let your cause reap the financial rewards.
Is a block party not cool enough for you in those hot summer months? Make it a pool party instead. Problem solved!
Pool parties are pretty straight forward. Have pool? Will party.
Just make sure you have your safety bases covered with licensed lifeguards.
Your pool party can be as extravagant as your heart desires. Set up carnival like games near the pool. Have a party-wide round of Marco Polo. Sell snacks from a concessions stand.
Kids will join in for the fun of it and adults will join in for the nostalgia-fun of it. Establish a designated fight-zone, register competitors, and sell water balloons.
You could even make it a tournament with teams competing for a coveted prize…glory!
Car washes are a fundraising standby for a reason. They’re a great way to raise money with little event cost.
They are also an excellent opportunity to expand awareness of your organization.
Make sure your car wash has plenty of signage stating what the proceeds are going towards. You might even want to print off some flyers or brochures to give those who participate additional info on your cause.
For this event you’ll have a crew of volunteers and staff manning the grill or fryers. Set up a method of ordering (online, via the phone, in person) and provide made-to-order food.
Your establishment can be take-out style or you can set up some outdoor seating.
Get kitschy if you go the eat-in route, and don’t forget the quintessential summer items like picnic tablecloths and funky plates.
Pick whichever of the three you think your community will be most interested and you’ll be off to the races.
Charge a small registration fee and have your participants gather sponsorships for distance walked, biked, or swam.
Find an outdoor venue, get wine donated from local shops, and invite your supporters who are 21+ to pay a minor fee to participate.
People will jump at the chance to sample wine while feeling charitable.
Take advantage of the beautiful weather and bring your higher-end events outside. For example, you could host a garden ball at your community’s botanical gardens.
Golf tournaments can be very lucrative. To get started, you’ll need to partner with a local golf course and solicit your corporate sponsors and donors to buy spots in the tournament.
Your nonprofit can add a unique twist to your golf tournament by including additional games that guests can participate in. Check out this list of unique ideas to get inspiration for your fundraiser.
Once you’ve got your event planned out, advertise it by inviting current supporters and prospective donors. It’s also best to set up an online registration page where guests can RSVP, and you can communicate updates with guests directly on your dedicated events page.
Outdoor concerts are summer staples. It doesn’t matter who the main attraction is, whether its Beyoncé or your cousin Al’s neighborhood band.
A benefit concert is all about having fun and raising money.
Reserve a venue, like a park space, for 4 or 5 separate nights. Then pick out a movie for each reserved day that an entire family can enjoy.
Title your series, something like “June Movie Mondays,” and start rolling.
Make sure to advertise and let people know what the ticket sales are accomplishing. You could even sell theater concessions to create an authentic movie-going experience.
For more great information, check out our list of summer camp fundraising ideas!
Once you’ve executed a great summer fundraiser, make sure your organization is fully prepared to keep those hard earned donors.
And click here to learn more about donor segmentation.
Donors have more time and energy to get involved in their communities during their summers. Cement your nonprofit’s community presence by making a big fundraising push this summer. Go forth and conquer the season!
Fundly is dedicated to providing you with the tools you need to raise money for whatever your cause may be.