Entries by Kate White

Giving Tuesday is Over, Now What?

2014’s Giving Tuesday is now behind us, so what’s next? Here are some pointers on what to focus on while wrapping up 2014 on a high note! Start Planning for 2015’s Giving Tuesday December 1st, 2015 to be exact. After thanking your Giving Tuesday donors, make a list of areas where you exceeded expectations and […]

Last Minute Tips for Giving Tuesday

With less than two weeks to go until 2014’s Giving Tuesday, it’s our goal to make sure your nonprofit is prepared to reap the benefits. Follow these last-minute tips to ensure that your 2014 Giving Tuesday campaign goes off without a hitch!       Make sure you have a solid plan in place. In […]

#GivingTuesday: How to Entice Corporate Donors

Many nonprofits focus their #GivingTuesday plans on individual donors. While this approach is often fairly easy to implement, you can get more bang for your buck if you also target the corporate donor. The key with corporate donors is that they often want something in return (Horrors!). Understanding what will motivate them – especially small […]

#GivingTuesday Success With Black Friday Strategies

#GivingTuesday is without a doubt one of the best things to happen to nonprofit fundraising, and this year’s event is scheduled for December 2. While the movement is still young, the results are undeniable. In fact, over $19.2 million in donations were made on #GivingTuesday in 2013. With that amount of money at stake, it’s […]