To successfully run a team fundraiser, you’ll need support from a mix of staff and volunteers. Your nonprofit will need to be able to handle marketing, social media, event planning, offline fundraising, and online fundraising to truly “pull off” the campaign. A diverse team with a diverse skillset is crucial.
Your campaign will need someone in charge. The leader will be responsible for coordinating your staff’s efforts as well as helping all your supporters who are taking on the role of fundraiser. Make sure that whomever you pick is social media savvy, since P2P relies so heavily on social sharing fluency.
For any P2P fundraisers that are paired with events, it’s likely that you’ll want to sell merchandise as well. You can even use it an incentive for giving. Many peer-to-peer platforms even have built-in storefronts to help you out.
Social fundraising relies on active supporters who are willing to carry the fundraising torch. Ask your most active supporters if they’d participate in a P2P campaign and be sure to get a handful to agree before diving into a full-blown fundraiser.
Peer-to-peer takes organization-wide buy-in. Even after purchasing the software, you’ll still need support from multiple members of your team. Make sure you have the buy-in before you get too far into the process.