What is crowdfunding?

What is Crowdfunding?

Crowdfunding is a fundraising method that can be used by nonprofits and individuals alike. Crowdfunding has been used to raise money for:


With crowdfunding, individuals and nonprofits reach out to people in their immediate network via social media and email to ask for donations. Contributions are made via an online donation portal that securely processes credit card transactions.

What is crowdfunding? Example of a crowdfunding campaign

How Does Crowdfunding Work?

  • 1. Start a campaign

    Whether you’re an individual that needs to raise money or part of a nonprofit’s fundraising team, the first step of crowdfunding is to start your campaign. Choose a platform, set up an account, and get started!

  • 2. Tell your story

    Your fundraiser is unlike any other; make sure that everyone knows that! Tell your unique fundraising story and make sure to include the reasons you’re raising money and how you plan to spend (or donate) it.

  • 3. Share your fundraiser

    The most important component of any crowdfunding campaign is the sharing aspect. No one can donate to your campaign unless you tell them about it! Get the word out via social media, email, and even word of mouth.

  • 4. Give updates and acknowledgements

    Your supporters, friends, and family members will want to know how your fundraiser is coming along! Make sure you post regular updates and promptly thank the people who have helped you raise money.

Quick Crowdfunding Tips

Upload amazing crowdfunding photosupload-amazing-crowdfunding-photos

Your photos are the first things your supporters will see when they visit your crowdfunding page. Make a good first impression! Take professional-looking photos, and make sure that they aren’t blurry or grainy.



Write a detailed descriptionwrite-a-detailed-description

People aren’t going to give to a crowdfunding campaign if it isn’t immediately clear what their money will go toward. A detailed crowdfunding description can give your supporters more context for their donations and allows you to spell out your fundraising need.


share-regularly-and-at-the-right-timeShare regularly and at the right time

Experts say that the most successful crowdfunding campaigns raise the majority of their funding during the first and last 3 days of the campaign’s duration.

These “crunch times” are the best opportunities for sharing your crowdfunding campaign on social media and via email.

Throughout the rest of your campaign, make sure you share your campaign on a regular basis (we recommend every 5 to 7 days).


Write a detailed descriptionForm an “update schedule”

Most crowdfunding campaigns last at least a few weeks (although we hope that you raise your goal sooner than that!). In order to keep people invested and interested in your fundraiser, you should post updates on your campaign page and social media.

Of course, you don’t want to overwhelm your supporters with updates. Instead, create an “update schedule” that you can stick to throughout the duration of your fundraiser.

We recommend that you post an update once every week. You should also write updates whenever you reach a milestone (i.e., half of your fundraising goal) or receive a particularly large donation.


Offer perks to your donorsoffers-perks-to-your-donors

Not every fundraiser will be able to offer perks to their supporters, but if you are able to do so, incentives can be a great way to encourage people to give to your campaign.

You can sell t-shirts, mugs, stickers, phone cases, and more! Customize your merchandise so that people have something to remember your fundraiser by.

You can also set up giving tiers that correspond to your incentives. A bigger donation results in a better perk!


Need to learn more about crowdfunding? Check out these resources!

Additional Resources for your Fundraising Success

7 Tips for Fundraising Success

7 Tips for Fundraising Success

Every crowdfunding campaign could use a little help every now and then!

Whether you need advice about shooting and uploading crowdfunding photos, writing descriptions and updates, or sharing your fundraiser with your friends and family members, we’ve got your back.

Click below to learn more about the top seven crowdfunding tips that can be used for all types of fundraising efforts and campaigns!

10 Fundraising Examples

You’ve heard the stories about fundraisers surpassing their goal, but how often does that really happen?

The answer? More frequently than you might think! In fact, individuals and organizations often meets and exceed their goal when they use Fundly to set up a fundraiser and share it with their friends and family members.

Check out these ten crowdfunding campaigns that all exceeded their fundraising goals by sizable margins in just a matter of weeks!

General Crowdfunding Concept

Get the Inside Scoop on Crowdfunding

Crowdfunding has been used to raise money from everything from creative projects to medical costs and more!

Why is it so popular? Well, it might have something to do with the fact that a crowdfunding campaign is insanely easy to set up and share with your friends, family members, coworkers, and other peers.

See for yourself! Take a look at our Ultimate Guide to Crowdfunding and learn how you can make the most of this fundraising craze!

Raise Money for Any Cause - Start Your Fundly Fundraiser