Crowdfunding is a fundraising method that can be used by nonprofits and individuals alike. Crowdfunding has been used to raise money for:
- Entrepreneurial and creative projects.
- Medical expenses.
- Walkathons and marathons.
- Nonprofit projects.
- Mission trips.
- Funerals and memorials.
- And more!
With crowdfunding, individuals and nonprofits reach out to people in their immediate network via social media and email to ask for donations. Contributions are made via an online donation portal that securely processes credit card transactions.
How Does Crowdfunding Work?
Quick Crowdfunding Tips
Upload amazing crowdfunding photos
Your photos are the first things your supporters will see when they visit your crowdfunding page. Make a good first impression! Take professional-looking photos, and make sure that they aren’t blurry or grainy.
Write a detailed description
People aren’t going to give to a crowdfunding campaign if it isn’t immediately clear what their money will go toward. A detailed crowdfunding description can give your supporters more context for their donations and allows you to spell out your fundraising need.
Share regularly and at the right time
Experts say that the most successful crowdfunding campaigns raise the majority of their funding during the first and last 3 days of the campaign’s duration.
These “crunch times” are the best opportunities for sharing your crowdfunding campaign on social media and via email.
Throughout the rest of your campaign, make sure you share your campaign on a regular basis (we recommend every 5 to 7 days).
Form an “update schedule”
Most crowdfunding campaigns last at least a few weeks (although we hope that you raise your goal sooner than that!). In order to keep people invested and interested in your fundraiser, you should post updates on your campaign page and social media.
Of course, you don’t want to overwhelm your supporters with updates. Instead, create an “update schedule” that you can stick to throughout the duration of your fundraiser.
We recommend that you post an update once every week. You should also write updates whenever you reach a milestone (i.e., half of your fundraising goal) or receive a particularly large donation.
Offer perks to your donors
Not every fundraiser will be able to offer perks to their supporters, but if you are able to do so, incentives can be a great way to encourage people to give to your campaign.
You can sell t-shirts, mugs, stickers, phone cases, and more! Customize your merchandise so that people have something to remember your fundraiser by.
You can also set up giving tiers that correspond to your incentives. A bigger donation results in a better perk!
Need to learn more about crowdfunding? Check out these resources!