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Matching gifts- Top 3 tips for raising more money

Matching Gifts: Top 3 Tips for Raising More Money!

While there are many different ways for your nonprofit to give your matching gift strategies a boost, the following tactics serve as general best practices.

Take a look at these top three tips for matching gift success!

  1. Make it easy for donors to find more information
  2. Track your progress
  3. Attend a nonprofit conference for more inspiration

Matching gifts tips - Make it easy for donors to find more information about matching gifts

1. Make it easy for donors to find more information

In an ideal world, all of your donors would work for companies that double their donations and they would all submit matching gift requests without your nonprofit having to do anything.

But alas, our world is imperfect, and many donors are unaware that their employers even offer matching gift programs, much less what the process is for submitting a request.

Your nonprofit’s job, therefore, is to make matching gift information easily accessible to your supporters.

You can let donors know about matching gifts:

  • On your website.
  • Throughout the donation process.
  • Within your social media posts.
  • In email newsletters.
  • In thank-you letters and emails.

The possibilities are endless. When you give donors the chance to learn more about matching gifts, you’re enabling some of them to potentially double their donations.

Matching gifts tips - Track your progress

2. Track your progress

You won’t know how effective your matching gift marketing strategies are unless you track your progress over the course of months or years.

While there are numerous metrics you should be measuring in general, taking the initiative to keep up with the number of matching gifts you receive is crucial to determine your matching gift success.

We won’t go too far in depth here, but the basic metrics you’ll need to measure include:

  • How many matching gifts you receive from donors’ employers.
  • The value of those matching gifts.
  • The percentage of matching gifts you received out of the total number of donations that came in.
  • The percentage increase in value of matching gifts over time.

Measuring these metrics will help you plan for the future and adjust your marketing strategies as you go along.

Matching gifts tips - Attend a nonprofit conference for more inspiration

3. Attend a nonprofit conference for more inspiration

Sometimes, it’s useful to get out of the office and take a walk.

But it’s even better to get out of the office to attend a nonprofit conference! These conferences are a great place to learn about anything from stewardship to donor acquisition to — you guessed it — matching gifts.

Find a local conference that you and members of your team can attend to learn more about how to incorporate matching gifts into your fundraising efforts. Not only will you gain many new insights, but you’ll also expand your network of colleagues that can share their own tips and tricks.


These matching gift tips are great to keep in mind when you’re planning your matching gift marketing strategy. By reaching out to donors in different ways, tracking your progress over time, and attending a nonprofit conference to get a fresh perspective, you can achieve matching gift success!

And don’t forget to check out our guide to matching gifts to learn even more!

How to Offer Fundraising Perks with Fundly

How to Offer Fundraising Perks with Fundly

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Offering fundraising perks can be a great way to give your donors a tangible reminder of your fundraiser. While you can provide any kind of perk (we’ve seen people offer mugs, phone cases, and even holiday-themed items!), t-shirts are some of the most common fundraising perks that you can offer and distribute to your donors.

This article will teach you how to create incentives and giving levels for your donors to choose from when they make a contribution to your campaign.

Why are Fundraising Perks Important?

Offering a selection of fundraising perks and incentives encourages your donors to give to your campaign. People enjoy the tangible benefits of donating to a charitable cause or a crowdfunding campaign.

Fundraising perks also help you promote your campaign to other people.

Let’s say you design a t-shirt that has the name of your fundraiser, cause, or nonprofit on the front. Every time one of your donors wears that shirt, they are advertising your cause to the world!

Incentives are also a way to let your donors know that you appreciate them.

When a donor receives a t-shirt, mug, or hoodie in exchange for a donation, they feel valued and are more likely to give in the future!

Let’s go through the steps you should take to add fundraising perks to your Fundly crowdfunding campaign.


After you’ve logged in to your campaign, click on “Your Page” in the top navigation bar.

Campaign dashboard - Fundraising perks

You will then be able to edit your crowdfunding campaign page. Select “Choose a Giving Level” on the right side of the screen.

Select "Giving Levels" - Fundraising perks

A pop-up screen will appear that will enable you to select the different fundraising perks you would like to offer your donors. You can add in a donation amount, what that amount will go toward, and add a perk.

Determine your giving levels - Fundraising perks

Fundly allows you to choose from a variety of fundraising perks and items.

For instance, you can offer your donors:

  • T-shirts
  • Sweatshirts
  • Phone cases
  • Mugs
  • Caps
  • Aprons
  • Blankets
  • Leggings
  • Tank tops
  • Backpacks
  • Umbrellas
  • And more!

Select a product - fundraising perks

After selecting a product, you can choose from a multitude of colors and add designs, text, and images.

Add images and text to your t-shirt design - Fundraising perks

Once you’ve designed your shirt or product, it will appear on the right side of your campaign page.

Final product - Fundraising Perks

When a donor arrives on your campaign page and selects that particular giving level, they will be taken to a page where they can fill out their payment info, add onto their purchase with another donation amount, and choose to set up recurring donations.Donor giving page - fundraising perks

You or your nonprofit will receive the donation amount minus the cost of the product the donor chose.

For instance, let’s say you offered a t-shirt to your donors that cost $12 to design. If this t-shirt is the fundraising perk at the $30 giving level, you will receive $18.

It’s important to price your fundraising perks correctly so that you’re still receiving donations while offering fundraising perks to your loyal donors!

Whenever you design a t-shirt using Fundly’s integration with Spreadshirt, you will see a “Minimum Suggested Amount” that you can choose as your giving level for each fundraising incentive.


Check out this how-to video to learn more about how to offer incentives and fundraising perks to your donors on Fundly!

Crowdfunding email templates for raising more money and awareness for your cause

Crowdfunding Email Templates: Raise More Money and Awareness for Your Cause

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Have you ever wished that fundraising was just a little bit easier? We have too! That’s why we’ve created these three crowdfunding email templates that you can use when you send out emails to your friends, family members, coworkers, and peers.

Click on the template that interests you to learn more!

  1. General Crowdfunding Email
  2. Time-Sensitive Crowdfunding Email
  3. Crowdfunding Acknowledgement Email

Over half of all crowdfunding emails that are sent out result in a donation. That means that if you send out 50 emails, roughly 25 people are going to respond by donating to your crowdfunding campaign!

When used in conjunction with social media sharing, crowdfunding emails can help you reach your fundraising goal in no time.

Let’s get started!

1. General Crowdfunding Email

Crowdfunding Email Templates - General Crowdfunding Email

You can send a general crowdfunding email to anyone at any time in your campaign. However, there are optimal times to send out this type of crowdfunding message:

  1. At the very beginning and end of your campaign. Nearly half of all crowdfunding campaign funds are raised during the first and last three days of the campaign’s duration. Sending out emails during these times will encourage more people to donate to your campaign to help you get your fundraiser off the ground and the cross the finish line.
  2. Whenever you hit a fundraising milestone. If you’ve raised half of your goal or received a particularly large donation, you should use that opportunity to send an email out to your supporters and update them! When recipients see that other people are contributing to your campaign, they’re more likely to make a donation themselves.

Let’s take a look at a general crowdfunding email template that you can send out at any point during your crowdfunding campaign.

Dear [recipient’s preferred name],

I hope that you’re doing well! [Insert a relevant or personal anecdote].
As you may have heard, I’m raising money for [cause, project, event, etc.], and I could really use your help. I’ve already raised [amount], but I’m trying to make it to [amount] by [deadline/date].
Even a small donation would help me reach my goal. I plan to use the money to [list out goals in as much detail as possible].
You can make a donation on my crowdfunding campaign page by clicking here [insert URL to campaign page]. Feel free to share my campaign on Facebook and Twitter, too!
Thank you in advance for your support. Please let me know if you have any questions about my campaign, my goal, or [your cause, project, event, etc.].

Sincerely/Much love/Best/etc.,

[Your name]

Of course, your email should also include photos and/or a video to break up the text. The image or video you choose should reflect your fundraising goal and should depict the person, animals, or community that will benefit from the money you raise.

Read more about writing donation requests here.

2. Time-Sensitive Crowdfunding Email

Crowdfunding Email Templates - Time-Sensitive Crowdfunding Email

When you have a financial goal to meet by a certain deadline, asking for donations can seem like a nerve-wracking experience.

If you’re short of your goal with just a week or a few days to go, use this time-sensitive crowdfunding email to spur your supporters to action!

Dear [recipient’s preferred name],

[Your campaign’s end date] is almost here! Do you know what that means?
It means that I only have [number] of days left to raise [amount] for [cause, project, event, etc.].
Would you consider giving a donation of $20 [or other small amount] to help me reach my goal? A $20 donation could [list out goals in as much detail as possible].
You can easily make a donation here, on my crowdfunding campaign page [insert URL].
I would also appreciate it if you would share my crowdfunding campaign page on Facebook and Twitter to help me reach more people.
I couldn’t have raised as much as I already have without the help of people like you. Please join me and make a donation by [deadline] to help me [fix problem, accomplish goal, etc.].
Thank you in advance for your support.

Sincerely/Much love/Best/etc.,

[Your name]

This email template can be sent out anywhere from 1 week to a couple hours before your campaign is due to end. Framing the email in an urgent way can encourage friends, family members, and coworkers to jump on the bandwagon before it’s too late. Even people who have already made a donation might feel compelled to give again!

Read more about writing donation requests here.

3. Crowdfunding Acknowledgement Email

Crowdfunding Email Templates - Crowdfunding Acknolwedgement Email

Once you’ve reached your goal (and even if you didn’t), you must send out acknowledgement emails to everyone who contributed to your campaign.

Your acknowledgements should be thoughtful and genuine. You may even need to give some of your donors a phone call if they went above and beyond to help you raise money.

Use this template when you go to write your crowdfunding acknowledgement emails!

Dear [recipient’s preferred name],

Thank you so much for being a part of my crowdfunding campaign! Thanks to you and many others, I was able to raise [amount] to [accomplish goal, fix problem, etc.].
Your generosity will [list out goals in as much detail as possible].
Thank you again! You have no idea how much your support means to me!

Sincerely/Much love/Best/etc.,

[Your name]

The key to a great crowdfunding acknowledgement email is to be as specific as possible about what the donor’s money is going toward. That way, they feel like their gift has made a real difference!


Hopefully these crowdfunding email templates will be useful as you head off on your fundraising adventure.

If you need to learn more about sharing your crowdfunding campaign with your network, check out this article.

Happy fundraising!

Post: Crowdfunding Updates: How to Write Compelling Updates That Keep Your Donors in the Loop

Crowdfunding Updates: Keep Your Donors in the Loop with These 5 Tips

Posting crowdfunding updates is one of the most important parts of running a crowdfunding campaign. Without updates, your donors and future supporters don’t know what the status of your fundraiser is or how you’re coming along with your goals.

However, if you’ve never started a crowdfunding campaign before, it can be difficult to figure out when to post your updates and what to include in each one.

Luckily, we’ve got the top 5 tips for posting crowdfunding updates that you can use to keep your donors in the loop and inform them about your fundraising progress.

  1. Post crowdfunding updates on a weekly basis
  2. Include photos or videos in your updates
  3. Thank your current supporters
  4. Link your updates to your social media accounts
  5. Ask questions and encourage conversation

Let’s get started with our first tip!


 

1. Post crowdfunding updates on a weekly basis

Crowdfunding Updates - Post crowdfunding updates on a weekly basis

It’s one thing to keep your supporters updated; it’s another thing to keep them updated regularly.

Studies have shown that crowdfunding organizers who post updates every five days or so raise three times more than those who don’t post updates.

Pick a day of the week as your “update day.” Use a few minutes during this day to post an update that gives your donors some context around your campaign.

Even if you didn’t have a particularly strong week in terms of fundraising, it’s always a good idea to check in with your donors and let them know about any progress that’s been made (no matter how small!).

However, if you did have a great fundraising week, that’s definitely worth talking about!

Here are some general pieces of information you can include in your weekly crowdfunding updates (with examples!):

  • Fundraising progress
    • Last week, you guys helped me raise $2,315!
  • Deadline reminders
    • There’s only 1 week left! Help me reach my goal.
  • Updates about your project, event, or cause
    • You’ve helped me raise enough money to pay for my puppy’s surgery.
    • We’ll be hosting the 5K for Mark on July 15th
    • We’ve raised $4,500 so far. That money went toward helping homeless teens apply to college.
  • Information about any press coverage
    • My campaign was featured on the local news. Check out the article here [insert URL to story or video].

Of course, the specific information you include in your weekly updates will vary according to the type of crowdfunding campaign that you’re running.

There are a couple of benefits when you post regular crowdfunding updates.

  • First, updates show your investment in your campaign. When new and current supporters see how frequently you post crowdfunding updates, they can see how much you care about the cause, project, or event that you’re fundraising for. Updates demonstrate commitment on your part.
  • Second, regular updates can increase donations. Perhaps more importantly, crowdfunding updates can help you raise more money. The more you interact with donors and would-be contributors, the more they will want to support (and continue supporting!) your campaign. When you demonstrate progress, you establish trust because donors can see that their contributions are being put to good use. Not to mention, they can more clearly visualize the full impact their donations could have.

➡ Key Takeaway: Post weekly updates to keep your supporters in the loop about the progress of your campaign. Weekly crowdfunding updates can engage your donors and help them remain invested in your fundraiser and cause.

2. Include photos or videos in your crowdfunding updates

Crowdfunding Updates - Include photos or videos in your updates

They say that a picture is worth a thousand words. This adage rings particularly true as it relates to posting crowdfunding updates.

Adding media into your crowdfunding updates can help donors and would-be supporters connect even further to the cause you’re raising money for by showing them exactly how much progress you’ve made.

Here are a few key tips about including photos and videos in your updates:

  • Use professional equipment when you can. Not everyone owns a professional digital camera, but you should try to make your pictures look as polished as possible.
  • Highlight the recipient(s) of your aid. Updates are not the place for selfies! Take pictures of the people, animals, or community that you’re raising money for. Make them the focus of your updates and images.
  • Check audio levels. If you’re posting a video that includes crucial information, make sure that you check the audio levels before you post the clip to ensure that viewers can hear everything you have to say. Additionally, you should add the key points from the video into your crowdfunding update.

Posting images and videos alongside your updates enables your donors to visualize what their contributions are going toward. Furthermore, it’s an easy way to instill confidence in your supporters while giving them more illustrative information.

➡ Key Takeaway: Images and videos can give your updates a little extra pizazz. Incorporate them when you can, but make sure that they’re of high quality!

Bonus Tip: Check out these 5 best practices for shooting and uploading great crowdfunding photos.

3. Thank your current supporters

Crowdfunding Updates - Thank your current supporters

Without your current base of donors, you wouldn’t have any fundraising progress to talk about in your updates!

There are three ways to go about thanking your current supporters.

  1. First, depending on the size of your crowdfunding campaign, you might be able to thank specific donors individually within each weekly update.
  2. Secondly, if you have a large number of people giving to your fundraiser, you can post a general “thank you” and then individually thank donors once the campaign has ended.
  3. Finally, regardless of your campaign’s size, you could incorporate a “Donor of the Week” section into your crowdfunding updates that highlight a specific contributor who made a gift to your crowdfunding campaign.

It is so incredibly important to thank the people who have already given to your campaign within your crowdfunding updates. 

People like feeling appreciated and thanked for their donations. Posting acknowledgements within your updates — even if it’s a quick “Thank you for donating!” — can be a great way to put the spotlight on your donors and let them know that you value their contributions.

When you thank your current donors, it shows would-be supporters that you don’t just care about the money — you also care about your donors!

➡ Key Takeaway: Don’t just talk about how your crowdfunding campaign is doing. Use your updates to thank your current donors for their contributions and support.

4. Link your updates to your social media accounts

Crowdfunding Updates - Link your updates to your social media accounts

Unless your supporters are deeply committed to your cause, they probably won’t visit your campaign page every day.

People have busy lives, and while they won’t check your campaign page every day, they will probably check their Facebook, Twitter, and Instagram feeds at least once a day!

Link your updates to your social media accounts so that your donors can see your fundraising progress while they scroll through their newsfeeds.

Not only will your current supporters be able to see how your crowdfunding campaign is going, but other people in your network might become intrigued by your update and click on the link to your campaign page.

Make sure you encourage people to like, comment on, and share your updates on social media. 

The more people share information about your campaign, the more money you could potentially raise!

➡ Key Takeaway: Connecting your crowdfunding updates to your social media accounts can widen your reach and help you raise more money and awareness for your cause, project, or event.

Bonus Tips: Learn more about the importance of social sharing when it comes to crowdfunding and check out these social media sharing templates.

5. Ask questions and encourage conversation

Crowdfunding Updates - Ask questions and encourage conversation

A crowdfunding campaign is not a one-man show. The whole fundraising concept rests on the idea that people bind together to help someone raise money for something they’re passionate about.

For this very reason, it’s crucial that your updates are engaging and make your supporters want to interact with your campaign beyond donating.

Let’s take a hypothetical example.

Imagine you’re raising money that will go toward preserving rainforest habitats. You post weekly updates (go you!) that contain crisp images of the animals that live in the rainforest you’re raising money for. You’ve thanked your current supporters, and you’ve even linked up your updates to your Facebook page.

See how these activities involve you speaking at your donors, not with them?

In order to further engage your donors, you should ask them questions! Spark conversations! Address them by name and get their opinions!

For our rainforest preservation example, you could get the conversation going by asking a question like, “Which rainforest animal do you think is the cutest?” or “Which rainforest would you like to visit someday?”.

With a crowdfunding platform like Fundly, your supporters can comment and even “like” your updates, making productive and positive conversations possible.

➡ Key Takeaway: Encouraging conversation and asking questions is a great way to keep your donors engaged with your campaign page and crowdfunding updates.


These tips for crowdfunding updates will set you up for the greatest fundraising success.

But be sure to check out our ultimate guide to crowdfunding for even more helpful advice and best practices!