How to Offer Fundraising Perks with Fundly

How to Offer Fundraising Perks with Fundly


Offering fundraising perks can be a great way to give your donors a tangible reminder of your fundraiser. While you can provide any kind of perk (we’ve seen people offer mugs, phone cases, and even holiday-themed items!), t-shirts are some of the most common fundraising perks that you can offer and distribute to your donors.

This article will teach you how to create incentives and giving levels for your donors to choose from when they make a contribution to your campaign.

Why are Fundraising Perks Important?

Offering a selection of fundraising perks and incentives encourages your donors to give to your campaign. People enjoy the tangible benefits of donating to a charitable cause or a crowdfunding campaign.

Fundraising perks also help you promote your campaign to other people.

Let’s say you design a t-shirt that has the name of your fundraiser, cause, or nonprofit on the front. Every time one of your donors wears that shirt, they are advertising your cause to the world!

Incentives are also a way to let your donors know that you appreciate them.

When a donor receives a t-shirt, mug, or hoodie in exchange for a donation, they feel valued and are more likely to give in the future!

Let’s go through the steps you should take to add fundraising perks to your Fundly crowdfunding campaign.

1. Go to Your Crowdfunding Page Settings.

After you’ve logged in to your campaign, click on “Your Page” in the top navigation bar.

Campaign dashboard - Fundraising perks

2. Select “Choose a Giving Level.”

You will then be able to edit your crowdfunding campaign page. Select “Choose a Giving Level” on the right side of the screen.

Select "Giving Levels" - Fundraising perks

3. Pick Your Donation Amount and Perk.

A pop-up screen will appear that will enable you to select the different fundraising perks you would like to offer your donors. You can add in a donation amount, what that amount will go toward, and add a perk.

Determine your giving levels - Fundraising perks

Fundly allows you to choose from a variety of fundraising perks and items.

For instance, you can offer your donors:

  • T-shirts
  • Sweatshirts
  • Phone cases
  • Mugs
  • Caps
  • Aprons
  • Blankets
  • Leggings
  • Tank tops
  • Backpacks
  • Umbrellas
  • And more!

Select a product - fundraising perks

4. Design Your Product.

After selecting a product, you can choose from a multitude of colors and add designs, text, and images.

Add images and text to your t-shirt design - Fundraising perks

Once you’ve designed your shirt or product, it will appear on the right side of your campaign page.

Final product - Fundraising Perks

How Do Donors Select Incentives?

When a donor arrives on your campaign page and selects that particular giving level, they will be taken to a page where they can fill out their payment info, add onto their purchase with another donation amount, and choose to set up recurring donations.Donor giving page - fundraising perks

You or your nonprofit will receive the donation amount minus the cost of the product the donor chose.

For instance, let’s say you offered a t-shirt to your donors that cost $12 to design. If this t-shirt is the fundraising perk at the $30 giving level, you will receive $18.

It’s important to price your fundraising perks correctly so that you’re still receiving donations while offering fundraising perks to your loyal donors!

Whenever you design a t-shirt using Fundly’s integration with Spreadshirt, you will see a “Minimum Suggested Amount” that you can choose as your giving level for each fundraising incentive.

Check out this how-to video to learn more about how to offer incentives and fundraising perks to your donors on Fundly!

Fundraising perks can motivate donors and provide them with a keepsake to remember your campaign. If you’re interested in adding incentives to your online fundraiser, use these steps to include perks on your crowdfunding page.

If you want more information on how to encourage supporters to give, check out these additional resources:

  1. Sharing Your Crowdfunding Campaign. Learn how to share your campaign, now that you’ve got stellar perks to show off!
  2. Crowdfunding Examples That Met Their Goals. Want to find more inspiration on how you can improve your crowdfunding campaign? Check out this examples of crowdfunders that reached their goals.
  3. Complete List of Fundraising Ideas. If you want more ways to raise money with your crowdfunding campaign, check out our list of ideas. You’re bound to find a fundraiser that fits your cause!
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Crowdfunding email templates for raising more money and awareness for your cause

Crowdfunding Email Templates: Write Stellar Campaign Appeals


Have you ever wished that fundraising was just a little bit easier? We have too! That’s why we’ve created these three crowdfunding email templates that you can use when you send out emails to your friends, family members, coworkers, and peers.

Click on the template that interests you to learn more!

  1. General Crowdfunding Email
  2. Time-Sensitive Crowdfunding Email
  3. Crowdfunding Acknowledgement Email

Over half of all crowdfunding emails that are sent out result in a donation. That means that if you send out 50 emails, roughly 25 people are going to respond by donating to your crowdfunding campaign!

When used in conjunction with social media sharing, crowdfunding emails can help you reach your fundraising goal in no time.

Let’s get started!

1. General Crowdfunding Email

Crowdfunding Email Templates - General Crowdfunding Email

You can send a general crowdfunding email to anyone at any time in your campaign. However, there are optimal times to send out this type of crowdfunding message:

  1. At the very beginning and end of your campaign. Nearly half of all crowdfunding campaign funds are raised during the first and last three days of the campaign’s duration. Sending out emails during these times will encourage more people to donate to your campaign to help you get your fundraiser off the ground and the cross the finish line.
  2. Whenever you hit a fundraising milestone. If you’ve raised half of your goal or received a particularly large donation, you should use that opportunity to send an email out to your supporters and update them! When recipients see that other people are contributing to your campaign, they’re more likely to make a donation themselves.

Let’s take a look at a general crowdfunding email template that you can send out at any point during your crowdfunding campaign.

Dear [recipient’s preferred name],

I hope that you’re doing well! [Insert a relevant or personal anecdote].
As you may have heard, I’m raising money for [cause, project, event, etc.], and I could really use your help. I’ve already raised [amount], but I’m trying to make it to [amount] by [deadline/date].
Even a small donation would help me reach my goal. I plan to use the money to [list out goals in as much detail as possible].
You can make a donation on my crowdfunding campaign page by clicking here [insert URL to campaign page]. Feel free to share my campaign on Facebook and Twitter, too!
Thank you in advance for your support. Please let me know if you have any questions about my campaign, my goal, or [your cause, project, event, etc.].

Sincerely/Much love/Best/etc.,

[Your name]

Of course, your email should also include photos and/or a video to break up the text. The image or video you choose should reflect your fundraising goal and should depict the person, animals, or community that will benefit from the money you raise.

Read more about asking for donations.

2. Time-Sensitive Crowdfunding Email

Crowdfunding Email Templates - Time-Sensitive Crowdfunding Email

When you have a financial goal to meet by a certain deadline, asking for donations can seem like a nerve-wracking experience.

If you’re short of your goal with just a week or a few days to go, use this time-sensitive crowdfunding email to spur your supporters to action!

Dear [recipient’s preferred name],

[Your campaign’s end date] is almost here! Do you know what that means?
It means that I only have [number] of days left to raise [amount] for [cause, project, event, etc.].
Would you consider giving a donation of $20 [or other small amount] to help me reach my goal? A $20 donation could [list out goals in as much detail as possible].
You can easily make a donation here, on my crowdfunding campaign page [insert URL].
I would also appreciate it if you would share my crowdfunding campaign page on Facebook and Twitter to help me reach more people.
I couldn’t have raised as much as I already have without the help of people like you. Please join me and make a donation by [deadline] to help me [fix problem, accomplish goal, etc.].
Thank you in advance for your support.

Sincerely/Much love/Best/etc.,

[Your name]

This email template can be sent out anywhere from 1 week to a couple hours before your campaign is due to end. Framing the email in an urgent way can encourage friends, family members, and coworkers to jump on the bandwagon before it’s too late. Even people who have already made a donation might feel compelled to give again!

Read more about writing donation requests here.

3. Crowdfunding Acknowledgement Email

Crowdfunding Email Templates - Crowdfunding Acknolwedgement Email

Once you’ve reached your goal (and even if you didn’t), you must send out acknowledgement emails to everyone who contributed to your campaign.

Your acknowledgements should be thoughtful and genuine. You may even need to give some of your donors a phone call if they went above and beyond to help you raise money.

Use this template when you go to write your crowdfunding acknowledgement emails!

Dear [recipient’s preferred name],

Thank you so much for being a part of my crowdfunding campaign! Thanks to you and many others, I was able to raise [amount] to [accomplish goal, fix problem, etc.].
Your generosity will [list out goals in as much detail as possible].
Thank you again! You have no idea how much your support means to me!

Sincerely/Much love/Best/etc.,

[Your name]

The key to a great crowdfunding acknowledgement email is to be as specific as possible about what the donor’s money is going toward. That way, they feel like their gift has made a real difference!

Hopefully these crowdfunding email templates will be useful as you head off on your fundraising adventure.

Want more amazing tips for your crowdfunding campaign? Check out these additional resources:

  1. Social Media Templates. In addition to your email fundraising appeals, you can also ask for donations on social media. Use the templates in this article to ask for donations on Facebook, Twitter, and Instagram.
  2. Crowdfunding Updates. Sharing updates is a great opportunity for crowdfunders to ask for donations. Learn how to create a unique, captivating crowdfunding update.
  3. Storytelling Tips. Your email fundraising appeals need to hook donors’ attention so they reach the end of your message. Implement these storytelling techniques into your emails.

Happy fundraising!

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Crowdfunding social media templates that will help you raise more money

3 Crowdfunding Social Media Templates (To Raise More Money!)


If you’ve recently started a crowdfunding campaign, you might be wondering how you should go about sharing your campaign on social media.

Whether you’re constantly posting on Facebook, tweeting every day, or taking pictures with Instagram, you likely have some kind of social media presence that can be used to promote your crowdfunding campaign and help you raise more money.

This article will take you through three different crowdfunding social media templates for Facebook, Twitter, and Instagram. Each one will include a real life example as well as actionable tips that can help you create the perfect social media post to promote your crowdfunding campaign!

  1. Facebook
  2. Twitter
  3. Instagram

Let’s get started.

1. Crowdfunding Social Media Templates for Facebook

Crowdfunding Social Media Templates for Facebook

Facebook is the current social media giant. At over a billion users, there is no shortage of people who you could promote your crowdfunding campaign to.

Essentials for a great Facebook post

  • An image or graphic that represents your cause or fundraiser.
  • The link to your crowdfunding campaign page.
  • A hashtag (if you’re using one).
  • Brief copy that explains why you’re asking for donations.

Your Facebook Template

“I’m raising money for [insert cause, project, or event]. I’ve raised [amount] so far, but I still need [amount] to completely reach my goal! Would you consider making a donation (even small gifts help!) to assist me in my fundraising efforts?
Please feel free to share this post and encourage your own friends to give to my [cause, project, or event].
Thank you in advance for your generosity! [insert relevant #hashtag, URL, and photo]”

Here’s an example that an organization, Giraffe Laugh, posted to their Facebook wall.

While this post is short and sweet, it has a few great elements:

  1. The image is striking and connects back to the copy. The poster took a picture of an empty table and asked Facebook friends and followers to “Help us fill this table…” This helps to emotionally tie the reader to the campaign and encourages them to make a donation.
  2. They’ve used three different hashtags. The #Fundly hashtag will help the post show up in searches for “Fundly,” and the other hashtags can be used by donors and supporters to show their passion for the fundraiser. Of course, any more than 4 hashtags on Facebook can look like a lot, so remember to not overdo it.
  3. They’ve mentioned the duration of the campaign. Stating that the campaign is only on “day 2” encourages donors to jump on the bandwagon early. Giving supporters an idea of how long you’ve been fundraising or how much you’ve raised gives them context for your campaign and encourages them to make a donation.

➡ Main Takeaway: Facebook is one of the best social media outlets for promoting your crowdfunding campaign. Use the template and example that we’ve provided to make the most of your Facebook posts and raise more money!

2. Crowdfunding Social Media Templates for Twitter

Crowdfunding Social Media Templates for Twitter

Twitter is another popular option for people who want to spread the word about their crowdfunding campaign. Hashtags, mentions, replies, and retweets can all contribute to more individuals seeing and clicking on the link to your campaign page (and hopefully donating!).

Essentials for a great tweet

  • An image or graphic that represents your cause or project.
  • brief description of your fundraiser (under 140 characters).
  • A relevant hashtag.
  • A mention of the organization you’re raising money for (when applicable).
  • The shortened URL to your crowdfunding page.

Your Twitter Template

“Help me raise money for [cause, project, or event]! I only need [amount] to reach my goal. Make a difference! [insert relevant #hashtag, shortened URL, and photo]

Since you only have a limited number of characters to get your message across, your tweets must be action-based and impactful. Use verbs that will spur people to action.

Check out this example of a great tweet that promotes a crowdfunding campaign.

Let’s examine what makes this tweet effective:

  1. The organizer has used multiple action verbs. Having words like “donate” and “act” in single, commanding sentences makes this tweet stand out and grab followers’ attention.
  2. The organizer has posted the shortened URL. Regular URLs can be lengthy, but if you shorten your URL (using a tool like this one), you can fit more characters into your crowdfunding tweet.
  3. The organizer has mentioned the crowdfunding platform and included a hashtag. While you may want to create your own unique hashtag for your promotional tweets, you should still tag the platform you’re using and the organization you’re raising money for (when applicable). This allows your post to be picked up by more people who might never have found your tweet otherwise.

➡ Main Takeaway: Your tweets must be to the point and pack a punch. Use our crowdfunding social media template for Twitter and reference the example we highlighted when you write your own tweets.

3. Crowdfunding Social Media Templates for Instagram

Crowdfunding Social Media Templates for Instagram

Instagram is gaining in popularity, but it is still primarily used by people under 35. If you’re asking people who are in that demographic for donations for your crowdfunding campaign, you’ll need to craft the perfect post.

Essentials for a great Instagram post

  • A professional looking photo(s).
  • A brief but detailed description.
  • A reference of the URL (links can only be placed in Instagram bios, not in individual posts).
  • A relevant hashtag (when applicable).

Your Instagram Template

“I’m raising money for [cause, project, or event], and I need your help! Even a small donation would assist me in reaching my goal of [amount]. With a donation of [amount], you’ll be able to [offer tangible way that a donation could help]. Read more about my campaign and make a donation by clicking the link in my profile! [insert relevant #hashtag]

Unfortunately, if you place a link in the description of your Instagram photos, your followers won’t be able to click on it. Make sure you include the link in your bio so that supporters have access to your campaign!

Check out this example of an awesome Instagram post that promotes a crowdfunding campaign.

Why is this Instagram post so great? Let’s break it down:

  1. The organizer has created and used hashtags. The #fundly hashtag allows others to find the campaign easily. His unique hashtag, #teamampari, allows him to group his own posts and inspire others to tag their own posts with the hashtag.
  2. There is a brief yet detailed description. The organizer didn’t need to go too far in depth with his image description. He simply listed out the reason he’s raising money and described how amazing his mother is.
  3. The organizer used inspirational photos. If you’re raising money for a cause that isn’t quite so cheerful (like this organizer is), it can help to post photos that take supporters back to a happier time. This organizer chose to use photos of his mom smiling, walking a dog, and hanging out with her family members.

➡ Main Takeaway: Instagram can be a great platform to use to promote your crowdfunding campaign; you just have to know how to make the most of it! Post inspirational photos and add the link to your crowdfunding to your Instagram bio to raise more money and awareness.

Hopefully these crowdfunding social media templates have helped you get a better idea of how to promote your fundraiser on Facebook, Twitter, and Instagram. You don’t necessarily have to post on every single site; instead, find a platform that works for you and your supporters!

For more crowdfunding tips, check out these helpful resources:

  • The Ultimate Guide to CrowdfundingWant to learn more about crowdfunding? Our awesome crowdfunding guide has all the information you need to start a campaign!
  • How to Write Crowdfunding UpdatesSending donors updates on your campaign’s progress is important for two reasons: it helps with donor stewardship and encourages donors to give. Get 5 tips for how to improve your crowdfunding updates.
  • How to Shoot and Upload Amazing Crowdfunding PhotosAs you can see from the examples above, images add value to your message and attract potential donors. Learn how to include crowdfunding photos in your social media posts.

Happy fundraising!

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Post: Crowdfunding Updates: How to Write Compelling Updates That Keep Your Donors in the Loop

Crowdfunding Updates: 5 Tips To Keep Donors in the Loop


Posting crowdfunding updates is one of the most important parts of running a crowdfunding campaign. Without updates, your donors and future supporters don’t know what the status of your fundraiser is or how you’re coming along with your goals.

However, if you’ve never started a crowdfunding campaign before, it can be difficult to figure out when to post your updates and what to include in each one.

Luckily, we’ve got the top 5 tips for posting crowdfunding updates that you can use to keep your donors in the loop and inform them about your fundraising progress.

  1. Post crowdfunding updates on a weekly basis
  2. Include photos or videos in your updates
  3. Thank your current supporters
  4. Link your updates to your social media accounts
  5. Ask questions and encourage conversation

Let’s get started with our first tip!

Crowdfunding Updates - Post crowdfunding updates on a weekly basis1. Post crowdfunding updates on a weekly basis

It’s one thing to keep your supporters updated; it’s another thing to keep them updated regularly.

Studies have shown that crowdfunding organizers who post updates every five days or so raise three times more than those who don’t post updates.

Pick a day of the week as your “update day.” Use a few minutes during this day to post an update that gives your donors some context around your campaign.

Even if you didn’t have a particularly strong week in terms of fundraising, it’s always a good idea to check in with your donors and let them know about any progress that’s been made (no matter how small!).

However, if you did have a great fundraising week, that’s definitely worth talking about!

Here are some general pieces of information you can include in your weekly crowdfunding updates (with examples!):

  • Fundraising progress
    • Last week, you guys helped me raise $2,315!
  • Deadline reminders
    • There’s only 1 week left! Help me reach my goal.
  • Updates about your project, event, or cause
    • You’ve helped me raise enough money to pay for my puppy’s surgery.
    • We’ll be hosting the 5K for Mark on July 15th
    • We’ve raised $4,500 so far. That money went toward helping homeless teens apply to college.
  • Information about any press coverage
    • My campaign was featured on the local news. Check out the article here [insert URL to story or video].

Of course, the specific information you include in your weekly updates will vary according to the type of crowdfunding campaign that you’re running.

There are a couple of benefits when you post regular crowdfunding updates.

  • First, updates show your investment in your campaign. When new and current supporters see how frequently you post crowdfunding updates, they can see how much you care about the cause, project, or event that you’re fundraising for. Updates demonstrate commitment on your part.
  • Second, regular updates can increase donations. Perhaps more importantly, crowdfunding updates can help you raise more money. The more you interact with donors and would-be contributors, the more they will want to support (and continue supporting!) your campaign. When you demonstrate progress, you establish trust because donors can see that their contributions are being put to good use. Not to mention, they can more clearly visualize the full impact their donations could have.

➡ Key Takeaway: Post weekly updates to keep your supporters in the loop about the progress of your campaign. Weekly crowdfunding updates can engage your donors and help them remain invested in your fundraiser and cause.

Crowdfunding Updates - Include photos or videos in your updates2. Include photos or videos in your crowdfunding updates

They say that a picture is worth a thousand words. This adage rings particularly true as it relates to posting crowdfunding updates.

Adding media into your crowdfunding updates can help donors and would-be supporters connect even further to the cause you’re raising money for by showing them exactly how much progress you’ve made.

Here are a few key tips about including photos and videos in your updates:

  • Use professional equipment when you can. Not everyone owns a professional digital camera, but you should try to make your pictures look as polished as possible.
  • Highlight the recipient(s) of your aid. Updates are not the place for selfies! Take pictures of the people, animals, or community that you’re raising money for. Make them the focus of your updates and images.
  • Check audio levels. If you’re posting a video that includes crucial information, make sure that you check the audio levels before you post the clip to ensure that viewers can hear everything you have to say. Additionally, you should add the key points from the video into your crowdfunding update.

Posting images and videos alongside your updates enables your donors to visualize what their contributions are going toward. Furthermore, it’s an easy way to instill confidence in your supporters while giving them more illustrative information.

➡ Key Takeaway: Images and videos can give your updates a little extra pizazz. Incorporate them when you can, but make sure that they’re of high quality!

Bonus Tip: Check out these 5 best practices for shooting and uploading great crowdfunding photos.

Crowdfunding Updates - Thank your current supporters3. Thank your current supporters

Without your current base of donors, you wouldn’t have any fundraising progress to talk about in your updates!

There are three ways to go about thanking your current supporters.

  1. First, depending on the size of your crowdfunding campaign, you might be able to thank specific donors individually within each weekly update.
  2. Secondly, if you have a large number of people giving to your fundraiser, you can post a general “thank you” and then individually thank donors once the campaign has ended.
  3. Finally, regardless of your campaign’s size, you could incorporate a “Donor of the Week” section into your crowdfunding updates that highlight a specific contributor who made a gift to your crowdfunding campaign.

It is so incredibly important to thank the people who have already given to your campaign within your crowdfunding updates. 

People like feeling appreciated and thanked for their donations. Posting acknowledgements within your updates — even if it’s a quick “Thank you for donating!” — can be a great way to put the spotlight on your donors and let them know that you value their contributions.

When you thank your current donors, it shows would-be supporters that you don’t just care about the money — you also care about your donors!

➡ Key Takeaway: Don’t just talk about how your crowdfunding campaign is doing. Use your updates to thank your current donors for their contributions and support.

Crowdfunding Updates - Link your updates to your social media accounts4. Link your updates to your social media accounts

Unless your supporters are deeply committed to your cause, they probably won’t visit your campaign page every day.

People have busy lives, and while they won’t check your campaign page every day, they will probably check their Facebook, Twitter, and Instagram feeds at least once a day!

Link your updates to your social media accounts so that your donors can see your fundraising progress while they scroll through their newsfeeds.

Not only will your current supporters be able to see how your crowdfunding campaign is going, but other people in your network might become intrigued by your update and click on the link to your campaign page.

Make sure you encourage people to like, comment on, and share your updates on social media. 

The more people share information about your campaign, the more money you could potentially raise!

➡ Key Takeaway: Connecting your crowdfunding updates to your social media accounts can widen your reach and help you raise more money and awareness for your cause, project, or event.

Bonus Tips: Learn more about the importance of social sharing when it comes to crowdfunding and check out these social media sharing templates.

Crowdfunding Updates - Ask questions and encourage conversation5. Ask questions and encourage conversation

A crowdfunding campaign is not a one-man show. The whole fundraising concept rests on the idea that people bind together to help someone raise money for something they’re passionate about.

For this very reason, it’s crucial that your updates are engaging and make your supporters want to interact with your campaign beyond donating.

Let’s take a hypothetical example.

Imagine you’re raising money that will go toward preserving rainforest habitats. You post weekly updates (go you!) that contain crisp images of the animals that live in the rainforest you’re raising money for. You’ve thanked your current supporters, and you’ve even linked up your updates to your Facebook page.

See how these activities involve you speaking at your donors, not with them?

In order to further engage your donors, you should ask them questions! Spark conversations! Address them by name and get their opinions!

For our rainforest preservation example, you could get the conversation going by asking a question like, “Which rainforest animal do you think is the cutest?” or “Which rainforest would you like to visit someday?”.

With a crowdfunding platform like Fundly, your supporters can comment and even “like” your updates, making productive and positive conversations possible.

➡ Key Takeaway: Encouraging conversation and asking questions is a great way to keep your donors engaged with your campaign page and crowdfunding updates.

These tips for crowdfunding updates will set you up for the greatest fundraising success.

Looking for more crowdfunding advice? Find helpful information in these additional resources:

  1. Crowdfunding Description Length. Updates and crowdfunding descriptions need to be just the right length to improve your visibility and engage your donors. Learn more about why word-count matters.
  2. Crowdfunding Video Tips. Here’s an interesting fact: crowdfunding campaigns with videos raise 4 times more than those without them. Get 5 tips to create a video for your campaign.
  3. Keep Your Momentum Going. No one wants to experience a lull in fundraising. Keep your campaign going at maximum speed with these tips.
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