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Post: Crowdfunding Updates: How to Write Compelling Updates That Keep Your Donors in the Loop

Crowdfunding Updates: Keep Your Donors in the Loop with These 5 Tips

Posting crowdfunding updates is one of the most important parts of running a crowdfunding campaign. Without updates, your donors and future supporters don’t know what the status of your fundraiser is or how you’re coming along with your goals.

However, if you’ve never started a crowdfunding campaign before, it can be difficult to figure out when to post your updates and what to include in each one.

Luckily, we’ve got the top 5 tips for posting crowdfunding updates that you can use to keep your donors in the loop and inform them about your fundraising progress.

  1. Post crowdfunding updates on a weekly basis
  2. Include photos or videos in your updates
  3. Thank your current supporters
  4. Link your updates to your social media accounts
  5. Ask questions and encourage conversation

Let’s get started with our first tip!


 

1. Post crowdfunding updates on a weekly basis

Crowdfunding Updates - Post crowdfunding updates on a weekly basis

It’s one thing to keep your supporters updated; it’s another thing to keep them updated regularly.

Studies have shown that crowdfunding organizers who post updates every five days or so raise three times more than those who don’t post updates.

Pick a day of the week as your “update day.” Use a few minutes during this day to post an update that gives your donors some context around your campaign.

Even if you didn’t have a particularly strong week in terms of fundraising, it’s always a good idea to check in with your donors and let them know about any progress that’s been made (no matter how small!).

However, if you did have a great fundraising week, that’s definitely worth talking about!

Here are some general pieces of information you can include in your weekly crowdfunding updates (with examples!):

  • Fundraising progress
    • Last week, you guys helped me raise $2,315!
  • Deadline reminders
    • There’s only 1 week left! Help me reach my goal.
  • Updates about your project, event, or cause
    • You’ve helped me raise enough money to pay for my puppy’s surgery.
    • We’ll be hosting the 5K for Mark on July 15th
    • We’ve raised $4,500 so far. That money went toward helping homeless teens apply to college.
  • Information about any press coverage
    • My campaign was featured on the local news. Check out the article here [insert URL to story or video].

Of course, the specific information you include in your weekly updates will vary according to the type of crowdfunding campaign that you’re running.

There are a couple of benefits when you post regular crowdfunding updates.

  • First, updates show your investment in your campaign. When new and current supporters see how frequently you post crowdfunding updates, they can see how much you care about the cause, project, or event that you’re fundraising for. Updates demonstrate commitment on your part.
  • Second, regular updates can increase donations. Perhaps more importantly, crowdfunding updates can help you raise more money. The more you interact with donors and would-be contributors, the more they will want to support (and continue supporting!) your campaign. When you demonstrate progress, you establish trust because donors can see that their contributions are being put to good use. Not to mention, they can more clearly visualize the full impact their donations could have.

➡ Key Takeaway: Post weekly updates to keep your supporters in the loop about the progress of your campaign. Weekly crowdfunding updates can engage your donors and help them remain invested in your fundraiser and cause.

2. Include photos or videos in your crowdfunding updates

Crowdfunding Updates - Include photos or videos in your updates

They say that a picture is worth a thousand words. This adage rings particularly true as it relates to posting crowdfunding updates.

Adding media into your crowdfunding updates can help donors and would-be supporters connect even further to the cause you’re raising money for by showing them exactly how much progress you’ve made.

Here are a few key tips about including photos and videos in your updates:

  • Use professional equipment when you can. Not everyone owns a professional digital camera, but you should try to make your pictures look as polished as possible.
  • Highlight the recipient(s) of your aid. Updates are not the place for selfies! Take pictures of the people, animals, or community that you’re raising money for. Make them the focus of your updates and images.
  • Check audio levels. If you’re posting a video that includes crucial information, make sure that you check the audio levels before you post the clip to ensure that viewers can hear everything you have to say. Additionally, you should add the key points from the video into your crowdfunding update.

Posting images and videos alongside your updates enables your donors to visualize what their contributions are going toward. Furthermore, it’s an easy way to instill confidence in your supporters while giving them more illustrative information.

➡ Key Takeaway: Images and videos can give your updates a little extra pizazz. Incorporate them when you can, but make sure that they’re of high quality!

Bonus Tip: Check out these 5 best practices for shooting and uploading great crowdfunding photos.

3. Thank your current supporters

Crowdfunding Updates - Thank your current supporters

Without your current base of donors, you wouldn’t have any fundraising progress to talk about in your updates!

There are three ways to go about thanking your current supporters.

  1. First, depending on the size of your crowdfunding campaign, you might be able to thank specific donors individually within each weekly update.
  2. Secondly, if you have a large number of people giving to your fundraiser, you can post a general “thank you” and then individually thank donors once the campaign has ended.
  3. Finally, regardless of your campaign’s size, you could incorporate a “Donor of the Week” section into your crowdfunding updates that highlight a specific contributor who made a gift to your crowdfunding campaign.

It is so incredibly important to thank the people who have already given to your campaign within your crowdfunding updates. 

People like feeling appreciated and thanked for their donations. Posting acknowledgements within your updates — even if it’s a quick “Thank you for donating!” — can be a great way to put the spotlight on your donors and let them know that you value their contributions.

When you thank your current donors, it shows would-be supporters that you don’t just care about the money — you also care about your donors!

➡ Key Takeaway: Don’t just talk about how your crowdfunding campaign is doing. Use your updates to thank your current donors for their contributions and support.

4. Link your updates to your social media accounts

Crowdfunding Updates - Link your updates to your social media accounts

Unless your supporters are deeply committed to your cause, they probably won’t visit your campaign page every day.

People have busy lives, and while they won’t check your campaign page every day, they will probably check their Facebook, Twitter, and Instagram feeds at least once a day!

Link your updates to your social media accounts so that your donors can see your fundraising progress while they scroll through their newsfeeds.

Not only will your current supporters be able to see how your crowdfunding campaign is going, but other people in your network might become intrigued by your update and click on the link to your campaign page.

Make sure you encourage people to like, comment on, and share your updates on social media. 

The more people share information about your campaign, the more money you could potentially raise!

➡ Key Takeaway: Connecting your crowdfunding updates to your social media accounts can widen your reach and help you raise more money and awareness for your cause, project, or event.

Bonus Tips: Learn more about the importance of social sharing when it comes to crowdfunding and check out these social media sharing templates.

5. Ask questions and encourage conversation

Crowdfunding Updates - Ask questions and encourage conversation

A crowdfunding campaign is not a one-man show. The whole fundraising concept rests on the idea that people bind together to help someone raise money for something they’re passionate about.

For this very reason, it’s crucial that your updates are engaging and make your supporters want to interact with your campaign beyond donating.

Let’s take a hypothetical example.

Imagine you’re raising money that will go toward preserving rainforest habitats. You post weekly updates (go you!) that contain crisp images of the animals that live in the rainforest you’re raising money for. You’ve thanked your current supporters, and you’ve even linked up your updates to your Facebook page.

See how these activities involve you speaking at your donors, not with them?

In order to further engage your donors, you should ask them questions! Spark conversations! Address them by name and get their opinions!

For our rainforest preservation example, you could get the conversation going by asking a question like, “Which rainforest animal do you think is the cutest?” or “Which rainforest would you like to visit someday?”.

With a crowdfunding platform like Fundly, your supporters can comment and even “like” your updates, making productive and positive conversations possible.

➡ Key Takeaway: Encouraging conversation and asking questions is a great way to keep your donors engaged with your campaign page and crowdfunding updates.


These tips for crowdfunding updates will set you up for the greatest fundraising success.

But be sure to check out our ultimate guide to crowdfunding for even more helpful advice and best practices!

Successful crowdfunding campaign

10 Amazing Crowdfunding Campaigns That Met or Exceeded Their Goals

Skinny-top-CTAs-for-Fundly

Crowdfunding campaigns are used by individuals and nonprofits who are trying to raise money for special projects, life events, noble causes, or other needs.

Before you start your crowdfunding campaign, take a look at these 10 crowdfunding campaigns that either met or exceeded their goals. We’ll be pointing out some of the great features of each of these crowdfunding campaigns so that you can implement those best practices into your own fundraiser.

Let’s get started!

1. Crowdfunding Campaigns for Medical Expenses: “Angie’s Battle”

Examples of crowdfunding campaigns for cancer treatment

Many individuals need some financial help when they get sick, have a surgical operation, or are caring for an ill loved one.

This particular crowdfunding campaign was set up to help Angie Reynolds pay for her cancer treatments. 

Some key highlights from this crowdfunding campaign include:

  • An emotional image of Angie that is set as the main picture for the campaign: The image is a powerful one, since it is focused on just her face and shows some of the hair loss that was a result of her treatments. The image tugs on donors’ heartstrings and reminds them of why they should donate.
  • An update that give supporters some context: The descriptive update puts the fundraiser into perspective and explains why the campaign was set up in the first place. The language is also very loving and family-oriented, helping to make this a successful crowdfunding campaign.

Initial Fundraising Goal: $10,000
Money Raised: $12,191 (1.22X the original goal)

Learn more about raising money for medical costs and healthcare expenses.

2. Crowdfunding Campaigns for Educational Costs: “A Handful of Keys”

Examples of crowdfunding campaigns for educational costs

Some individuals and schools need help raising money for educational purposes. Whether they’re trying to cover tuition, go on a field trip, or build a new science wing, fundraisers that are looking for money for their projects and causes can use crowdfunding to raise funds and awareness!

“A Handful of Keys” was a crowdfunding campaign set up by Coloma Music Arts organization to raise money for a baby grand piano to go in their new auditorium.

Some standout features of this crowdfunding campaign include:

  • The background image: The organizer of this campaign chose to use a black and white image of piano keys as the background image for the campaign. It adds visual interest to the page and contributes to the campaign’s meaning.
  • The different giving levels: The Coloma Music Arts organization has offered different incentives to individuals who give different amounts. For example, a $10 donation results in an acknowledgement on the organization’s website, while a $100 donation results in a plaque in the hallway and two tickets to a fundraising event later in the year. These incentives encourage donors to give more and shows donors just how far their money can go.

Initial Fundraising Goal: $5,000
Money Raised: $6,750 (1.35X the original goal)

Learn more about raising money for educational costs.

3. Crowdfunding Campaigns for Funeral Costs: “Lucy Boettcher & Family”

Examples of crowdfunding campaigns for funeral costs

It’s always tragic when a family loses a loved one. Grieving for a family member or friend that has passed away is heartbreaking as it is, but add in the often thousands of dollars associated with funeral, burial, and memorial costs, and the event can turn into an emotional and financial crisis.

Many people turn to crowdfunding to help pay for these costs and support the surviving family members of a loved one who has passed away.

This particular crowdfunding campaign was started to honor Lucy Boettcher, a young lady who tragically died in a car accident.

This crowdfunding campaign successfully raised money for her surviving family members thanks to:

  • The organizer’s description: It can be difficult to write a paragraph or two about someone after they’ve recently passed away, but the description that you write for your crowdfunding campaign can be used to celebrate your loved one’s life and raise money for their funeral or memorial costs. This campaign’s organizer does a great job of explaining the need while celebrating Lucy’s life.
  • The organizer’s Facebook verification: When the organizer is Facebook verified, donors know that the campaign is legitimate and has a real person as its organizer, not a scammer or robot. This is a small detail, but it’s really important for every kind of crowdfunding campaign.

Initial Fundraising Goal: $5,000
Money Raised: $9,400 (1.88X the original goal)

Learn more about raising money for memorials and funerals.

4. Crowdfunding Campaigns for Nonprofit Causes: “Project EPIC”

Examples of crowdfunding campaigns for homelessness

Many nonprofits (especially smaller, more localized organizations) turn to crowdfunding to supplement their fundraising efforts. They use crowdfunding platforms, (like Fundly’s!) to raise money and awareness for events, projects, and general operational costs.

This particular crowdfunding campaign was started by EPIC, an organization that seeks to provide assistance and information to the homeless population in their area.

Some standout features of this nonprofit crowdfunding campaign include:

  • The in-depth updates: The image we’ve included only shows one of the six updates that the organizer has posted, but this one update covers a lot of ground and even has a picture attached! Updates and more images are always a good idea, especially if your campaign takes place over several months. Keep your donors in the loop and encourage them to keep on giving to your campaign.
  • The giving levels that describe what the money goes toward: The giving levels also offer incentives to donors, but what’s more important is that each level indicates what can be accomplished with that particular amount. For instance, $20 will buy an “EPIC Pack” for a homeless individual, while $1,000 can change the lives of 20 people! Including this kind of information allows your donors to visualize exactly what they’re giving toward, and might even prompt them to donate more

Initial Fundraising Goal: $25,000
Money Raised: $30,291 (1.21X the original goal)

Learn more about raising money for nonprofit causes and charities.

5. Crowdfunding Campaigns for Military- and Veteran-Related Causes: “Pizza for Heroes”

Examples of crowdfunding campaigns for military and veterans

Many people choose to raise money for the brave men and women who fight for our country. An easy way to raise money for military- or veteran-related causes is to set up a crowdfunding campaign and ask for donations from your friends and family members.

This crowdfunding campaign, “Pizza for Heroes,” was started to raise money for the Wounded Warriors Project and the Fisher House Foundations.

Why did this fundraiser exceed its goal? Well, it was successful in part thanks to:

  • The t-shirt promotion on the right side of the campaign wall: The custom shirt that the organizer designed was awarded to donors who gave $100 to the campaign. Including this kind of incentive encourages people to give to your crowdfunding campaign. Plus, every time they wear the shirt, they’re reminded of your cause and advertise it to everyone they see!
  • The acknowledgement update: The organizer posted a thank you message to acknowledge the people who came out and supported her fundraising event. This demonstrates that the organizer not only appreciates the donations; she appreciates the donors as well!

Initial Fundraising Goal: $500
Money Raised: $636 (1.27X the original goal)

Learn more about raising money for military- and veteran related causes.

6. Crowdfunding Campaigns for Pets and Animals: “Help Piper See Again”

Examples of crowdfunding campaigns for pets and animals

Our furry, four-legged friends sometimes get sick and need to undergo expensive surgery. Other times, someone might need to cover the costs associated with adopting a service animal or pet. Whatever the case is, you can use crowdfunding to pay for the expenses that come with owning a pet.

You could, for example, do what Piper the puppy’s owner did. She set up a crowdfunding campaign to pay for Piper’s eye surgery, and her friends and family members all contributed to help.

There are a couple of great things about this campaign:

  • The number of images that the organizer uploaded: Who doesn’t love cute pictures of puppies? This organizer knew that pictures of Piper would help boost her campaign’s success, so she uploaded eight photos to demonstrate how adorable her pup was.
  • The number of updates that the organizer posted: Whenever an animal has surgery, people want to know how they’re doing! The organizer of this crowdfunding campaign posted four updates that let Piper’s supporters know how she was recuperating. Posting updates helps to connect your donors to your campaign and keeps them in the loop.

Initial Fundraising Goal: $2,000
Money Raised: $2,291 (1.15X the original goal)

Learn more about raising money for animals and pets.

7. Crowdfunding Campaigns for Politics and Public Office: “Vote Joe August 5th”

Examples of crowdfunding campaigns for politics and public office

Running for political office can get expensive. Whether you’re campaigning to be mayor of your town or represent your state in Congress, you need money to fund your campaign events and endeavors. And crowdfunding can be a great way to raise money and get your name out into the community.

That’s what Joe McHugh did! His campaign started a crowdfunding page to raise money for his congressional race.

Two features that we like about this campaign include:

  • The professional images on the page: Any fundraising campaign should have nice images, but it’s especially important for individuals who are running for public office. They must present an air of professionalism, and Joe’s campaign images certainly do that!
  • Incorporating the voting date into the title: Remind your donors of the day that they’re supposed to vote so that they can show support for your campaign and help you get in office! This is a small detail, but it’s really important for politicians running for public office.

Initial Fundraising Goal: $5,000
Money Raised: $5,685 (1.14X the original goal)

Learn more about raising money for politics and public office.

8. Crowdfunding Campaigns for Religious Causes: “Floor Us!”

Examples of crowdfunding campaigns for religious causes

Many churches and religious organizations turn to crowdfunding to supplement the money that they raise during services through tithes and offerings, especially if they’re undertaking a particularly large project or event.

For instance, the Kunzang Palchen Ling Tibetan Buddhist Center started a crowdfunding campaign to help pay for flooring materials for two floors in their building

There are two standout features of this campaign:

  • The organizer posted several updates: These updates demonstrated the fundraising progress and acknowledged the donations that made the campaign a success. Each update also included a photo to connect donors more closely to the fundraiser.
  • The fundraiser had different giving levels with various incentives attached to each level: Adding these types of giving levels and incentives to any fundraiser is a surefire way to receive larger donations. Donors like receiving gifts for their contributions! If you promise something to your supporters, make sure you get it to them in a timely manner, though.

Initial Fundraising Goal: $20,000
Money Raised: $21,269 (1.06X the original goal)

Learn more about raising money for churches and religious organizations.

9. Crowdfunding Campaigns for Sports and Teams: “Foresthill Wildfires Football”

Examples of crowdfunding campaigns for sports and teams

Sports teams and organizations often have a multitude of costs to cover. Whether it’s new uniforms or equipment, conference or tournament fees, or travel costs, being part of a team isn’t cheap! That’s why so many sports teams turn to crowdfunding to help pay for these expenses.

The Foresthill Wildfires football team started a crowdfunding campaign to fund their season, pay for new equipment, and provide transportation to and from games.

Two of the best features of this campaign include:

  • The details about where the funds will go: Many donors are hesitant to give to fundraising campaigns if they feel like the money will be used irresponsibly. This campaign organizer, however, has explicitly stated that “Donations will be used to upgrade or replace equipment and provide transportation and other game-related expenses.” That kind of specificity goes a long way with donors.
  • The campaign’s main image: The picture shows the team in a huddle against a beautiful sunset. The image is striking and shows donors what their donations will go toward.

Initial Fundraising Goal: $1,000
Money Raised: $1,742 (1.74X the original goal)

Learn more about raising money for sports and teams.

10. Crowdfunding Campaigns for Trips and Adventures: “Send Autumn to D.C.”

Examples of crowdfunding campaigns for trips and adventures

Anyone who’s taken a trip overseas or even to another state for any amount of time will tell you that it can get expensive. Between plane tickets, accommodations, and other expenses, traveling can cost you a pretty penny. But individuals can use crowdfunding campaigns to help pay for their trips and adventures by asking their friends and family members for donations.

That’s what Autumn did! This little girl and her mom started a crowdfunding campaign to pay for Autumn’s school trip to Washington, D.C.

Let’s examine why this campaign was successful:

  • There are 5 updates: Each update thanks donors for their contributions and gives other supporters some context for the crowdfunding campaign. The last update lets donors know that they reached their goal and that Autumn will be able to go on her class trip.
  • There are (admittedly adorable) giving levels and incentives: Each donation amount results in a different “fruit creature” incentive, handmade by Autumn herself! The creative and handmade aspects of the incentives are endearing and likely caused many individuals to give donations to Autumn’s crowdfunding campaign.

Initial Fundraising Goal: $1,500
Money Raised: $1,530 (1.02X the original goal)

Learn more about raising money for trips and adventures.

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These are just 10 successful crowdfunding campaigns! There are, of course, many others that have met and exceeded their goals.

For more tips and best practices, check out our Guide to Crowdfunding, our article about asking for donations, or our 99+ fundraising ideas.

7 crowdfunding tips for nonprofits and individuals

Crowdfunding Tips: Quick and Easy Ways to Raise More Money

If you’re about to launch a crowdfunding campaign (or you’re in the middle of running one right now), you might be wondering how you can raise more money more quickly.

This urgency can be multiplied if you’re using an “All-or-Nothing” (AoN) platform that only lets you keep your funds if you reach your fundraising goal.

Luckily, we’ve got some of the best crowdfunding tips that can help you raise more money and awareness for your cause, project, or event.

  1. Research and Prepare
  2. Ask for Donations Early
  3. Ask the Right People for Donations
  4. Be Specific About What the Money’s Going Toward
  5. Offer Incentives (When You Can)
  6. Write Compelling Copy When You Share Your Crowdfunding Page
  7. Update Your Crowdfunding Page

How you implement these crowdfunding tips will likely depend on the type of campaign you’re running and the platform you’re using. Adjust and tweak them as necessary.

Let’s get started!


 

Crowdfunding Tip #1: Research and Prepare

Research and prepare for your campaign - crowdfunding tips

This particular piece of advice won’t work for campaigns where there is an emergency need or a very close deadline, but if you have the time to plan for your crowdfunding campaign, you definitely should.

The most successful crowdfunding campaign organizers take an average of 11 days to research and prepare for their campaign’s launch. You may find that you need more or less time depending on your campaign type and fundraising needs.

Researching and preparing includes:

These resources are a great place to start, but there are many, many more helpful articles, videos, and tips out there.

By knowing as much as you can about crowdfunding before you launch your campaign, you set yourself up for amazing fundraising success. Plus, you’ll be able to coach friends and family members who start their own crowdfunding campaigns in the future.

Crowdfunding Tip #2: Ask for Donations Early

Ask for donations early - crowdfunding tips

Many crowdfunding campaign organizers make the mistake of setting up a campaign page and assuming that people will find it.

There are nearly 200 different crowdfunding platforms in the U.S. alone. The chances that someone will stumble across your crowdfunding campaign and feel compelled to donate to a complete stranger are extremely low.

But all is not lost! By promoting your campaign on the same day you set it up, you can position yourself for crowdfunding success.

In fact, nearly half of successful campaigns’ funds are raised in the first and last 3 days of the campaign’s duration.

This means that you have a short window to get the word out and ask your friends, family members, and community members for donations.

Nearly every crowdfunding platform has built-in sharing mechanisms that allow you to spread the word about your campaign via email, Facebook, Twitter, and other social media platforms.

The earlier you promote your crowdfunding campaign, the more likely it is that you’ll reach (or even exceed!) your fundraising goal. Use the social sharing tools that come with your crowdfunding platform to reach out to friends and family members with the click of a button.

Crowdfunding Tip #3: Ask the Right People for Donations

Ask the right people for donations - crowdfunding tips

You know your network best, and you can likely tell if someone would be receptive to giving to your crowdfunding campaign.

For instance, someone who has lost a loved one to cancer will probably want to contribute to a crowdfunding campaign that’s raising money for cancer research.

Similarly, if you’re running a crowdfunding campaign for a certain politician, you probably aren’t likely to receive any donations from friends and family members who belong to a different political party or who have dissimilar political ideals.

Both situations are to be expected when raising money.

Not everyone is going to be as enthusiastic about your cause or project as you are. And that’s okay.

But if you want to make the most of your time and energy (and increase the chances of your crowdfunding campaign’s success), you shouldn’t reach out to people who aren’t likely to contribute to your campaign.

By asking the right people for donations, you can establish a strong and supportive donor base. Some of these people might even give more than once! This strategy is much more effective than making a mass appeal to every single person you know.

Crowdfunding Tip #4: Be Specific About What the Money’s Going Toward

Be specific about what the money's going toward - crowdfunding tips

Very few supporters will want to give to a vague crowdfunding campaign that doesn’t even hint at where the funds will go.

The more specific you can be when talking about how donations will be used, the better!

If you can, try to separate donations out into giving levels that delineate exactly what each amount will help you accomplish. Being clear about where you’ll allocate the funds you raise establishes transparency with your donors, making it more likely that they’ll trust you and give to the campaign.

For example, you could do what the Austin Habitat for Humanity’s crowdfunding campaign did.

Crowdfunding tips for individuals ad nonprofits

This campaign was raising money to build homes in Austin. The organizer decided to break out the giving levels by what the organization would be able to purchase with each gift amount.

Because of this structure, donors were able to see that a $75 donation would buy a kitchen sink while a $200 donation could buy a bath or shower.

Breaking out giving levels and telling supporters what their funds will go toward can make donors feel more comfortable about giving to your campaign. They can feel confident knowing that their gift will go toward something meaningful or productive instead of wondering how their money will be used.

Crowdfunding Tip #5: Offer Incentives (When You Can)

Offer incentives when you can - crowdfunding tips

Incentives are great perks for donors, but they really only work for certain types of campaigns.

For example, if you’re trying to raise money to pay for funeral or memorial costs, you probably don’t have the time or energy to create incentives for donors to receive after they give a certain amount.

But crowdfunding campaigns for creative projects, trips and adventures, and even weddings and honeymoons can be the perfect opportunity to offer incentives to your donors for giving to your project or event.

The types of incentives or products that you offer typically depend on what you’re raising money for. We’ve seen campaigns offer incentives such as:

  • T-shirts
  • Caps and hats
  • Homemade baked goods
  • Handmade crafts
  • High-fives and hugs
  • Coaching sessions
  • Media shout-outs
  • Free tickets to a show, concert, or game

Of course, these are just a few examples. You can choose to offer whatever kind of incentives you want, as long as they make sense with your crowdfunding campaign.

Offering incentives not only gives your donors something to remember your campaign by, it also encourages them to give even more!

If you have different giving tiers that correspond to different perks or incentives, people are likely to choose a higher giving level or at least a level that has a perk that they’ll enjoy.

Offering incentives is a great way to connect donors to your cause and give them a way to remember your campaign. It also gives your fundraising efforts a boost. Just make sure that you choose incentives and perks that donors will actually be interested in!

Crowdfunding Tip #6: Write Compelling Copy When You Share Your Crowdfunding Page

Write compelling copy when you share your crowdfunding page - crowdfunding tips

Most crowdfunding platforms will generate a general sentence or two that goes along with your campaign’s URL whenever you share it via email or social media.

While this feature is convenient for quickly sending out campaign promotions, it creates a cookie-cutter experience for your followers and supporters.

If your campaign promotions sound like everyone else’s, then there’s nothing to distinguish your crowdfunding campaign from the dozens of others that are likely floating through your friends’ and family members’ social media feeds.

Instead, modify that general copy to fit your crowdfunding campaign. 

You can:

  • Tell your story (but keep it short!).
  • Let donors know what the funds will go toward.
  • Give an example of your past accomplishments.
  • Talk about how much you’ve raised and how much more you need.
  • And more!

However you choose to personalize your communications, make sure that you keep them short. It shouldn’t take your supporters 15 minutes to figure out that you’re asking for donations. The purpose of the email, Facebook post, tweet, or other promotion should be immediately clear.

Personalize your communications and promotions to help your crowdfunding campaign stand out from the rest! Use your posts and emails to tell your story and persuade your friends, family members, and followers to give to your campaign.

Crowdfunding Tip #7: Update Your Crowdfunding Page

Update your crowdfunding page - crowdfunding tips

A crowdfunding campaign is an ongoing fundraiser. Unlike a fundraising event (which is typically a one-day affair), a crowdfunding campaign can last weeks and even months and requires maintenance on your part.

Updating your crowdfunding page is important for a couple of reasons:

  1. An updated campaign page, complete with new photos and written updates, looks more appealing than one that hasn’t changed since the day it was set up. It shows that you’re invested in your campaign (and that you want others to be invested, as well!).
  2. When you update your crowdfunding campaign page, you keep your donors in the loop. People who have given — or who are considering giving — to your campaign want to know the progress of your project or event. When you post updates and keep your crowdfunding campaign page looking fresh, you can give your supporters an idea of what their donations have gone (or will go!) toward.

Of course, you’ll want to write and post updates that your supporters will actually want to read. Keep your posts short and engaging, and include images or videos when/if you can.

Including updates about your crowdfunding campaign can help boost your fundraiser’s success. Add media to keep your supporters in the loop about your progress!


Well, there you have it: the top seven crowdfunding tips that will help you raise more money for your project, event, or cause. Make sure to share this post with your friends and family members so that they can make the most of their crowdfunding campaigns, too!

Learn more about crowdfunding with this helpful guide.