The article’s title, “Fundly vs. GoFundMe: Which Platform Is Best For You?”

Fundly vs. GoFundMe: Which Platform Is Best For You?

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Whether you’re raising money to fund a nonprofit initiative, support students at your school, or cover a personal expense, an online fundraiser can be an effective way to reach your goal. But first, you need to find the right fundraising website to support your campaign.

Fundly and GoFundMe are some of the most popular choices for fundraising platforms around the world. To help you decide between the two, we’ll provide a detailed rundown of Fundly vs. GoFundMe. Here’s what we’ll cover:

Finding the right platform for your fundraising needs is essential to maximizing the funds you earn. Consider details such as features, fees, and support to select the one that checks all of your boxes.Join fundraisers who’ve raised a total of $330 million on Fundly’s platform. Click through to start a free campaign.

Top Features of Fundly vs. GoFundMe

Successful fundraising requires more than putting up a donation page and waiting for donations to come in. Marketing, donor engagement, and analytics are critical for reaching a broad audience, inspiring people to support your campaign, and improving your strategy for future fundraising efforts.

Fundly

Fundly is designed for all types of campaigns, from nonprofit disaster relief to sports team fundraising. Across these initiatives, the platform has helped raise more than $330 million so far! It provides complete flexibility in building your campaign page, allowing you to effortlessly incorporate your brand elements, images, videos, and messaging.

Beyond this customization, Fundly’s comprehensive and innovative features include:

  • Mobile-friendly tools and pages. Design eye-catching fundraising pages that donors can access and contribute to directly on their phones. Plus, you can easily manage your campaign, send emails, and post updates on the go from your own mobile device.
  • Giving levels. Encourage more donations by creating multiple giving levels with custom incentives. For example, you could send donors a sticker for every $15 donation and a free t-shirt for every $50 donation.
  • Peer-to-peer fundraising. Turn fundraising into a team effort. Expand your reach by having supporters create individual donation pages to share with their friends and family.
  • Event management. Seamlessly host an event alongside your fundraising campaign by setting up a dedicated event page with details such as time, location, and sponsors. Fundly’s integration with Eventbrite allows you to sell registration tickets and provide waivers for participants to fill out through the platform.
  • Performance analytics. Access real-time data on campaign updates, page views, donations received, and other key metrics. Use heat maps to find out where your donors are geographically located.

Plus, with Fundly’s social media integrations, you can add your donation form directly onto Facebook to automatically collect donations on the platform. Additional integrations with the NonProfitEasy CRM, Double the Donation’s matching gift search tool, QuickBooks, Mailchimp, and other popular solutions allow you to extend your fundraising capabilities further.

A campaign example on Fundly to help compare Fundly vs. GoFundMe features

GoFundMe

GoFundMe is most popular for personal donation campaigns, from covering medical bills to raising money for a wedding. It does support fundraising for charities and businesses as well, though. The platform comes with simple, easy-to-use features such as:

  • Team fundraising. Add friends and family to help manage your campaign. These individuals can post updates, view your fundraising progress, and thank donors.
  • Photos and videos. To help communicate your campaign’s story, incorporate photos or YouTube videos across your fundraising page, as part of your description or as an update.
  • Individual donor recognition. Send a privately emailed “thank you” to each donor by clicking their name in the centralized Donations tab and typing out a message.
  • Social sharing buttons. Use “share” buttons to share your fundraiser link on platforms such as Facebook, Instagram, and WhatsApp.
  • A mobile app. By downloading the GoFundMe app, you can set up a fundraiser, upload images, and track donations through your phone.

While GoFundMe does not integrate with NonProfitEasy or Mailchimp, it does integrate with GivePanel, allowing you to manage your entire campaign through that fundraising platform.

Fundly and GoFundMe Platform Fees

Before choosing a fundraising website to raise funds on, you first need to consider the associated fees and payment models.

For instance, some platforms take an “All or Nothing” (AoN) approach, meaning you won’t receive the donations you collect unless you reach your fundraising goal by the deadline. “Keep it All” (KiA) fundraising platforms, however, allow you to withdraw however much you raise, regardless of whether you hit your goal.

How the “All or Nothing” (AoN) and “Keep it All” (KiA) fundraising models work, as explained above

Fundly

There are no upfront costs or hidden fees associated with starting a fundraiser on Fundly. In fact, Fundly has 0% platform fees and does not take any percentage of the donations your campaign earns. Plus, since Fundly is a KiA fundraising platform, you are guaranteed to receive the money you raise, no matter if you meet your fundraising goal.

To cover secure credit card processing, Fundly’s payment partner, Stripe, has a transaction fee of 2.9% + $0.30.

GoFundMe

It’s free to start a GoFundMe fundraiser. Like Fundly, this platform is KiA and allows you to keep all of the funds you earn even if you do not reach your fundraising goal before the deadline.

While GoFundMe does not have a platform fee, it automatically deducts a transaction fee of 2.9% + $0.30 per donation to cover the costs of credit and debit charges. If donors want to provide ongoing support to your campaign with monthly donations, they must pay a recurring fee of 5% per donation.Join fundraisers who’ve raised a total of $330 million on Fundly’s platform. Click through to start a free campaign.

Setting Up a Fundraiser on Fundly vs. GoFundMe

From your first to tenth fundraising campaign, you need the set-up process to be as simple and streamlined as possible. The easier it is to launch a fundraiser, the sooner you can start raising money for your goal.

Fundly

Fundly supports fundraising in the United States, United Kingdom, Australia, Canada, France, and Mexico. The process of starting and customizing your fundraiser involves a few quick steps:

The process of starting and customizing a fundraiser on Fundly, as described below

  1. Sign up for a free account on Fundly.
  2. Fill out your campaign details, including a title, fundraising goal, duration, and story.
  3. Add your branding elements, photos, and videos to help donors connect with your campaign.
  4. Set up a Stripe account and link your bank details so you can withdraw the funds you earn.
  5. Share your campaign using Fundly’s email templates and social media tools.
  6. Start raising, and encourage donors to spread the word to friends and family, asking them to donate.

You can set your withdrawal schedule to daily, weekly, or monthly. It will typically take a day or two for Stripe to transfer the funds to your account.

GoFundMe

GoFundMe only supports nonprofit fundraising campaigns in the United States, United Kingdom, Ireland, Australia, and Canada. Whether you are launching a personal or nonprofit fundraiser, the process looks something like this:

  1. Follow online prompts to add campaign details, such as your location, the purpose of your fundraiser, and how much you want to raise.
  2. Set up a GoFundMe account.
  3. Add a cover photo or video that illustrates your fundraising goal.
  4. Write your fundraising story and choose a title.
  5. Share your campaign on social media and in person.
  6. Add your bank information to start receiving funds.

It can take three to seven business days to set up and verify an initial bank transfer for your campaign. After your first transfer, it will take two to five business days for funds to be deposited into your account after leaving GoFundMe.Harness the power of your community and raise more online. Click to learn how to start a Fundly fundraiser!

Fundly and GoFundMe Customer Support

You want your fundraising campaign to run smoothly from start to finish. When deciding between GoFundMe vs. Fundly, consider the customer support and educational resources each platform has to offer to help make this possible.

Fundly

The Fundly Support Center is a one-stop resource for answering frequently asked questions related to campaign creation, fund disbursement, and donations. If you encounter any specific questions or issues not covered in the Support Center, you can fill out a convenient online form or email the Fundly team directly.

Additionally, Fundly has a dedicated blog that provides tips, insights, and best practices to help you maximize your fundraising results. It covers topics ranging from securing donations from companies to planning an engaging campaign for Giving Tuesday.

GoFundMe

Similar to Fundly, GoFundMe has a Help Center that provides guidance on areas such as running a fundraiser, transferring funds, and configuring account settings. Plus, there is a HelperBot that you can chat with. If it cannot answer your questions, it will connect you to the Customer Care team.

The GoFundMe blog primarily compiles tips for individual fundraisers, exploring niche concepts such as the cost of a heart transplant and financial resources for single parents.

Key Takeaways: What’s the Difference Between Fundly & GoFundMe?

While both Fundly and GoFundMe can equip you with the tools to launch a successful campaign, there are a few key differences that can influence whether you hit or exceed your fundraising goals.

The main differences between Fundly vs. GoFundMe, as explained in more detail below

Fundly

As one of the top GoFundMe alternatives for nonprofits, individuals, and other fundraising organizations, Fundly is the ideal platform if you want to:

  • Create a highly customizable fundraising page that makes your campaign stand out.
  • Engage more donors with events, incentives, and targeted messaging.
  • Track data from your campaigns to raise more in the future.

Fundly allows you to take your campaign beyond basic fundraising, with options for donors to contribute anonymously and opt into monthly gifts.

GoFundMe

As a popular fundraising website, GoFundMe is a good choice if you are looking to:

  • Create a simple, personal fundraiser with a quick and easy set-up process.
  • Manage your entire campaign all in one downloadable app.
  • Access customer support via a chatbot that responds instantly.

On GoFundMe, you can build a basic, functional fundraising page in minutes to start engaging your audience.

Choosing the Best Fundraising Platform for Your Goals

The fundraising platform you select will set the stage for your entire campaign. Carefully consider your goals and needs when making your choice. If you need a little more help deciding between Fundly vs. GoFundMe, explore user reviews online and consider asking peers with fundraising experience if they have any recommendations.

It’s completely free to get started on Fundly—try it out for yourself to see how you can make the most of the platform’s capabilities to make your next fundraising campaign an astounding success!

Want to explore more tips and ideas to boost your fundraising? Check out these additional resources:

Shatter your fundraising goals with custom donation pages, website and social integrations, and no startup or hidden fees. Click to start a free Fundly campaign!