Silent auctions are a type of in-person charity auction. During silent auctions, nonprofits raise money by auctioning off items and selling these items to the highest bidder. Bidders can either place their bids by writing them on bid sheets placed next to each item or by using a mobile bidding service that allows them to bid directly from their smartphones.
Silent Auction Formats
Planning a Silent Auction Step by Step
Getting an Auction Team Together
Choosing a Venue
Procuring Auction Items
Putting Together an Auction Catalog
To see the biggest turnout at your event and to maximize your bid potential, your organization should promote both your auction items and the silent auction itself leading up to the event. It’s important to showcase your items in event promotions, because more people will be motivated to attend if they see something they’d like to walk home with!
The most effective way to promote your auction and items is by setting up an online event site, which serves as a digital auction catalog. By creating an auction catalog online, you’ll cut out printing costs and be able to update your site continuously as new items come in, allowing you to start promoting earlier and increasing your visibility.
Additionally, by using an online event site, you can open up online bidding before or after your silent auction to receive even more bids, if you so choose. In this section, we’ll take you step by step through creating an auction catalog by setting up an online event site!