Guest Blog: The New Jeff Campaign

By Jeff Newell

Jeff is raising money to attend the 2014 Your Weight Matters Convention so he can learn to overcome his obesity and develop a knowledge to help others.

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Guest Blog: Help Me Save Lives In Ghana Africa

By Tyra Ward

Tyra is going to Africa in June to volunteer as a nurse. She’s been working as an ER nurse at Long Beach Memorial Medical Center for 3 years now. In Africa, she’ll be volunteering with IVHQ to treat patients with malaria, AIDs and patients who are malnourished.

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Inspired by Tyra’s story? Start raising money, we’d love to hear your story!

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How To Get Supporters To Your Crowdfunding Campaign

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Many people think that once they start a crowdfunding campaign, all their financial woes will disappear. If only it were that easy! One of the biggest challenges in running a successful crowdfunding campaign is knowing how to market it. Though you don’t have to be a marketer, you do have to expand your vision and feel comfortable reaching out to your family and friends, social network and community circles.

Before getting supporters, it’s important that your campaign looks nice and portrays what you’re wanting to raise money for. At Fundly, we encourage all campaigns to include at least one image or video, a description of why you’re fundraising and add a few giving levels as incentives. We’ve broken down a few of our best tips to help you get supporters.

Step 1: Recruit Your Inner Circle Of Family and Friends

When initially starting a campaign it’s important to recruit your core supporters first, this includes yourself, family and friends. This “inner circle” will be the the root of your crowdfunding campaign so make sure to make them feel connected and passionate about why you’re raising money. When you’re communicating and sharing your campaign be descriptive and excited, this will help them want to back you 100%.

How To Reach Your Inner Circle:
Email is a great way to share your campaign with family and friends. Make them feel special by personalizing each one, this may take more time but will pay off in the long run. And if you want some traction immediately, try sending them a text with your campaign URL.

Step 2: Spread Out To Your Social Circle

Social media platforms like Facebook, Twitter, Instagram, and Google+ are super helpful towards marketing your campaign. A good place to start is to focus on the social media platform that you use most frequently and where you have the most number of followers.

Once your “inner circle” has supported you it’s important for them to market your campaign on their social networks as well. People are interested in what others are doing on social media and generally if someone donated or supported a cause, they want to share it with their network – think of it as a chain reaction!

Actionable tips:

  • Use hashtags. Let’s say you’re raising money for autism awareness. Make sure to use hashtags such as #autism #autismspeaks #autismawareness
  • Make sure to post pictures. We’ve noticed that when people post pictures on Twitter, your tweet becomes more popular and noticeable.
  • Give a shout out on social media to “thank” your supporters or donors – publicly making them feel special will give them a reason to share your post or retweet. It’s the little things that matter!

Step 3: Tap Your Community Circles

Once you’ve gained the support from you and your “inner core’s” network, it’s time to get the creative juices flowing. Tapping into community circles are important because it allows you to reach a broader audience that have similar interests. An easy way to start is by asking yourself what types of communities does your campaign fall into?

Questions To Help You Find Your Communities:

  • What is your campaign raising money for? If you’re a college basketball team raising money for nationals, you would look into sports, basketball, the college where you play and alumni communities.
  • Is there a local chapter you can connect with?
    • For example, if you’re raising funds for your local San Francisco church, you could look into local SF communities, other church parishioners, church member forums, etc.
    • Another example would be If you’re raising money for a community project, you could look into Junior Leagues in your area, local volunteers programs, community leaders, town/city hall, community forums, etc.

Example: Bringing Your Circles Together

Let’s say you’re a fashion and lifestyle blogger and need to raise $5,000 for blog expenses.

Step 1: After you create a campaign page, you send a personal email to your family and friends (aka: “inner circle”) telling them about your fundraiser and why it’s important for you to raise the funds.

Step 2: Next, you tap your extended network, which is your social network. With your fashion blog, you might have a stronger following on Twitter and Instagram so you would post there first so more followers will see it.

Tip: Make sure your content is different everytime you post, people don’t like reading the same material over and over. Make them want to support your cause.

Step 3: Other than using hashtags in your tweets, Facebook and Instagram posts, you could try to reach out to fashion, beauty and lifestyle blogging communities, as well as relevant clothing and product brands, to see if they’ll help share your campaign and support your cause.

We love hearing about your campaign and the kinds of communities you love. Share the communities you’ve had success with in the comments below.


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 Veronica Olah is Community Manager at Fundly.

Guest Blog: Downtown Birmingham Snow Picture for a Cause

By AJ Fennell

AJ, a dental resident at University of Alabama at Birmingham, took a bird’s eye view picture of Birmingham covered in snow. The picture went viral on social media so AJ turned to crowdfunding to help a fellow resident battling lung cancer.  

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Inspired by AJ’s story? Start raising money, we’d love to hear your story!

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Campaign Spotlight

The Fundly community is full of everyday people doing incredible things. Each week, we see great campaigns that grab our attention and touch our hearts. Here’s what stood out this week:

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Kevin Ogar Recovery

Kevin, a CrossFit athlete, suffered a catastrophic spine injury during a competition in California this past Sunday. Supporters have raised more than $217,000 to help fund his recovery in just a few days.

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Kicking Cystic Fibrosis In The Ass

Melissa is raising money for the Cystic Fibrosis Foundation in honor of her brother who has CF. Funds will help pay for research, drugs and treatment. Support Melissa in kicking CF in the butt!

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100 Pounds For Education

Alejandra wants to lose 100 pounds in 2014 and as extra motivation she’s raising money per pound lost for United Way of Bay Area Community Schools with a goal of $10,000.

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Campaign Spotlight

The Fundly community is full of everyday people doing incredible things. Each week, we see great campaigns that grab our attention and touch our hearts. Here’s what stood out this week:

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Bhatti Mines School Fundraising

Maggie is raising money to help a school in India continue educating 200 kids per year. For the Bhatti Mines kids, education makes immediate impact as an alternative to child labor.

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KATwalk For Kathleen

The Epsilon Phi chapter of the Kappa Alpha Theta is raising money in honor of their sorority sister Kathleen, who was disgnosed with Hodgkin’s Lymphoma. The money raised will go towards cancer research and treatment.

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2nd Annual Haight Ashbury Holiday Art Lights

This year the Haight Ashbury Merchants Association is inviting the community to help them light up the trees on Haight Street.

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Interview About Fundraising Through Fundly

In this exclusive Interview, Devin Thorpe speaks with Fundly CEO, David Boyce about fundraising through Fundly.

Back 2 School

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With back to school upon us, we thought it would be a great idea to take some of the scrambling off your hands! What better way for us to help then by helping you raise money for your school using Fundly.

Your child doesn’t have to go door-to-door selling wrapping paper, cookie dough, magazines or popcorn any more! Online fundraising is a great way to raise funds for your school’s needs, such as busses for field trips, bringing the arts to your school, classroom supplies, beginning of the year parties, etc.

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Don’t need to raise money? The Fundly community is full of amazing people raising money for incredible things. Check out some educational campaigns, where you can show your support.

Take Action on International Youth Day #IYD2013

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What is International Youth Day?

International Youth Day (IYD) is means to raise awareness of issues affecting young people around the world. IYD was established by the United Nation (UN) 13 years ago and has since been celebrated on August 12th every year.

There is a different theme each year based on the issues important to young people. This year’s theme is Youth Migration: Moving Development Forward.

Get Involved

Make yourself heard and take action. Fundly has launched many successful campaigns around international, youth, education, etc. We can help you start raising money in minutes for #IYD or anything else.

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Fundly News Roundup: Little Guys Make Big Impact

Many of the big nonprofits and charities across the country have been in operation for a long time, establishing a strong reputation and slowly gaining supporters. But even the most well-known organizations had to start somewhere, typically as a small group fighting for a cause. Today, social media platforms allow big and small groups alike to make a difference to reach more people with minimal investment. Social platforms enable fast dissemination of information to drive donations and awareness.

Class Supports Peer: One such cause that has launched a campaign on Fundly.com is run by a group of classmates who attended high school with someone who was diagnosed with a left frontal brain tumor. As the young man continues to battle cancer through hospital visits, rehabilitation days and chemotherapy, the medical bills continue to rise. To help the patient pay for these costs, his high school class of 2001 peers are raising awareness and money to support his cause. Because the cause is being run by a few individuals and targeting a relatively small population, the social platform is ideal for easy sharing of information at little cost.

Community Supports Family: Similar to the campaign being run by high school classmates, a small community launched a Fundly.com account to help support a family afflicted by cancer. The husband and father, Joe, recently passed away, leaving behind a wife and son and a mountain of medical bills. The community is joining forces online to raise awareness of the husband’s passing and how small donations can make a big difference in the family’s life. The goal of the campaign is to not only raise money for the wife and son, but also encourage friends to reach out and offer condolences and support for the grieving family.

Wrangling Funds: Because medical bills can be so costly, many groups will turn to social platforms to raise money for specific needs to alleviate the financial burden on loved ones. While friends and family cannot help support a family through an entire illness, small contributions made online can be pooled together to make a dent in what may seem like an endless pile of bills. One such group is helping a wife and mother pay for a kidney transplant. The Fundly.com page explains that the woman’s sister is able to donate her kidney, but the cost of the procedure is beyond the family’s means. With minimal donations from people in the community, the family will be able to save a life and keep moving forward.

Keeping It Together: Just as medical bills can severely hinder a family’s ability to grow and prosper together, so too can issues with immigration and residency. One cause on Fundly.com is working to keep a small family together in the face of immigration reform. The husband and father of a family is at risk of being deported to Canada, with the potential of being banned from the United States. His wife and daughter, however, are U.S. citizens and would be without him if he is unable to complete the naturalization process. The social campaign aims to raise $3,500 to pay for his ban waiver, green card and legal fees to ensure he can stay in America and be with his family.

The Small Things: In light of the current economic downturn, many families are realizing the importance of even the smallest necessities that allow each member to function and thrive daily. When a mother of a 4-year-old recently crashed into a tree after her car’s brakes failed, injuring her husband, the family was left with a totaled car, insufficient insurance payouts and significant medical bills. Without a car, the family cannot support themselves, and thus a social campaign was launched to pool resources to get a car for them. Because it is a one-time campaign, the social platform is ideal to raise awareness quickly without costing the family even more money when seeking donations.

Project Support: Another way social fundraising efforts can help small causes is by providing financial means for business ventures. In the age of the internet, small companies can be launched quickly, centered on a website with minimal overhead. As a result, many entrepreneurs require small investments to start a new project, and social fundraising sites can help raise this money. One man who is afflicted by Crohn’s disease is looking to start a dating website to connect single people with similar conditions to one another. The website will not only build a strong community to support each other, but also send a portion of the proceeds to the Crohn’s & Colitis Foundation.

One Small Voice: Just as social platforms are being used by communities to help support an individual or family, these platforms can also be used by one person to support a larger group. One person was recently moved by the services offered at the Daniel’s Music Foundation, which supports music education and performances for young students. After enjoying some performances, the individual is looking to help the foundation expand its operations by donating a room in its new location in New York City. The individual has experienced first-hand the potential of the foundation and what it can do for many young performers. He wants to ensure those services are available to more children, and hopes the social platform will connect the cause with like-minded donors.

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