Crowdfunding Statistics [Updated for 2017!]
Get up-to-date crowdfunding stats, data, and trends brought to you by the experts at Fundly.

Crowdfunding Statistics [Updated for 2017!]

General Crowdfunding Statistics

$34 billion

Global Amount Raised by Crowdfunding

Crowdfunding has become one of the most popular ways for individuals to raise money for a cause, project, or event.

$25 billion

Peer-to-Peer Lending

Peer-to-peer lending is a way for people to borrow and lend money without using an official financial institution as an intermediary.

$5.5 billion

Reward and Donation Crowdfunding

Donation crowdfunding is the 2nd largest type of crowdfunding. It’s used to pay for life events, causes, and more!

$2.5 billion

Equity Crowdfunding

Equity crowdfunding has helped many small businesses get up and running while promising a share of the company to investors.

The crowdfunding industry is projected to grow to over $300 billion by 2025.

Number of U.S.-based crowdfunding platforms

There are crowdfunding platforms for every type of cause, project, event, and situation.


The number of jobs that crowdfunding has created

Countless businesses have been started thanks to the power of crowdfunding.

$65 billion

How much crowdfunding has added to the global economy

Crowdfunding has allowed people around the world to raise lots of money for causes they care about.


Global average success rate for crowdfunding campaigns

While not every campaign is successful, many crowdfunding owners reach or surpass their goals!

Fundraisers Have Raised Over $330 Million with Fundly

Regional Crowdfunding Statistics

Regional crowdfunding statistics
$17.2 billion

North American Crowdfunding Revenue

$10.54 billion

Asian Crowdfunding Revenue

$6.48 billion

European Crowdfunding Revenue

$85.74 million

South American Crowdfunding Revenue

$68.8 million

Oceanic Crowdfunding Revenue

$24.16 million

African Crowdfunding Revenue

Crowdfunding Statistics for Specific Campaigns


How much the average successful crowdfunding campaign raises

With the right crowdfunding platform, a beautiful campaign page, and robust sharing tools, many crowdfunding campaigns raise above and beyond their goal.

11 days

How long the most successful campaigns take to prepare

The most successful campaigns are the ones that have had careful thought and planning put into them before the page was set up. It’s important to put in the prep time.

9 weeks

Duration of an average crowdfunding campaign

Studies have shown that the most successful crowdfunding campaigns last about 2 months. Any shorter, and the fundraiser typically doesn’t hit the target.


Average crowdfunding campaign donation

News flash: people are generous! The average crowdfunding campaign donation is $88, but many donors go above and beyond and give even more than that.

Campaigns that raise 30% of their goal within the first week are more likely to succeed.

Age range of the average crowdfunding campaign donor

Crowdfunding is a digital fundraising method, so it makes sense that younger people are more likely to give to crowdfunding campaigns. But don’t discount baby boomers or older generations as generous donors!


Amount of funds raised in the first and last 3 days of a campaign

If you get the word out early and then make a big promotional push toward the end of your campaign, you can end up meeting (or even exceeding) your fundraising goal. It’s all about getting the word out!


The percentage of crowdfunding donations made on mobile devices

We live in an increasingly mobile world. It’s no surprise that a lot of crowdfunding donations are made on mobile devices. Choose a crowdfunding platform with mobile capabilities or even a mobile app.


The percentage of successful campaigns that exceed their fundraising goal

It’s nice to meet your fundraising goal, but wouldn’t it be much better to raise even more than you initially set out to? Most successful campaigns end up exceeding their starting financial goal.

Fundraisers Have Raised Over $330 Million with Fundly

Crowdfunding Statistics for Nonprofit Campaigns


Average amount raised by an individual fundraiser

The most successful nonprofit crowdfunding campaigns encourage peer-to-peer fundraising and raise more because of it.


Average amount donated by an individual donor

Nonprofit crowdfunding campaigns tend to reach their goals by gathering a large collection of smaller donations.


Percentage of millennials who have fundraised for a nonprofit

Traditional crowdfunding is very popular with millennials, so the logic carries that nonprofit campaigns appeal strongly to the same group.


Percentage of repeat donors to nonprofit campaigns

Nonprofit crowdfunding campaigns are inherently compelling because of their cause, and that helps encourage repeat donations.

Fundraisers Have Raised Over $330 Million with Fundly

Crowdfunding Statistics for Effective Promotion and Communication


The average word count in the campaign description for projects that raise the most money

The most successful crowdfunding campaign descriptions are long enough to give context but still concise so that they are easily scanned and read.


How much more crowdfunding campaign owners raise if they update their supporters every 5 days

Keep your donors in the loop! The more regularly you update supporters, the more likely they are to share your campaign with their networks.


The average number of updates that a successful campaign owner posts throughout their campaign

Posting updates allows others to see how far you’ve come with your fundraising campaign. It also gives new donors some context around what they’re giving to.


How much more crowdfunding campaigns raise when owners update supporters

Writing updates directly correlates to more donations. By keeping your campaign page active, you show your investment in your cause, project, or event.

Campaigns that are shared fewer than 2 times have a 97% chance of failure.

How much more campaigns with personal videos raise than those that don’t

Including media, such as photos and videos, helps to engage your supporters and keeps them on your campaign page longer, inevitably resulting in more donations.


The amount of email shares that convert into donations

Email is by far the most effective way to reach out to potential supporters. Over half of people who receive an email about a crowdfunding campaign made a donation!


The amount of Facebook shares that convert into donations

If a lot of your friends and family members are on Facebook, it can be a great social sharing option when paired with other promotional avenues like email and Twitter.


The amount of Twitter shares that convert into donations

While you shouldn’t promote your campaign solely on Twitter, the platform can help get the word out about your campaign when used in tandem with other sharing methods.

Additional Resources

After reading through the crowdfunding statistics, look at these fundraising ideas that go well with online fundraisers.

127 Fundraising Ideas

While crowdfunding is an effective way to fundraise, it’s not the only way. Besides, you can always combine your crowdfunding with other fundraising efforts to raise even more.

With this list of fundraising ideas, your bound to find the perfect campaign for your organization’s needs. Click below to see the full list.

Learn how to improve your campaign with these crowdfunding tips.

Crowdfunding Tips

Now that you have the stats, learn more ways you can improve your campaign. These tips will help you create a compelling fundraising page, reach more supporters, and so much more.

Get seven tips to help increase your campaign’s chances of success so that you can raise awareness and accomplish your goals.

Learn more about the basics once you're done checking out the crowdfunding statistics.

Crowdfunding 101

After looking at these statistics, you might need to go back to the basics to gain a better understanding of crowdfunding as well some best practices to get you started.

Check out this beginner’s guide to crowdfunding to learn everything you need to know before you start your campaign. 

© Copyright - Fundly